Samira Mustafayeva and Alexandra Bortech
In the category we Wanted to share news from the world of beauty that I want to get right now. Today in our wishlist — expanded collection of tonal Double Wear, Estee Lauder. One sweep of the brush, enough so that, like Facetune, cleverly “wiped” from the face redness, dark circles under the eyes, signs of lack of sleep, pigmentation spots and enlarged pores. As they say, sleight of hand and no fraud!
When it comes to inclusiveness shades, fair to say that the beauty industry is moving in the right direction. Bobbi brown this spring, has expanded the palette of his bestseller Foundation stick, Skin Foundation Stick and a steady tone means Skin Long-Wear Weightless Weight to 43 shades, Rihanna and Fenty Beauty brand has released a 50 shades of powder for all skin colors and Fluidity Morphe Foundation boasts 60 shades!
But more is not necessarily better when we are talking about the range of shades. Several brands are faced with the negative reaction on social networks after the expansion of the lines. The essence of the claim — though shades and more, but they focused mainly on fair complexions.
To develop a new palette of tonal shades of Double Wear Estee Lauder experts came from all responsibility. The brand a few years investigated different types of faces and skin tone. So there were 35 natural shades with yellow, pink or neutral undertone.
Double Wear matte finish evens skin tone and hides redness and dark circles under the eyes. It does not contain oils and controls Shine throughout the day. Resistant to moisture, will not float nor in the storm in early may, or in heat, if you decide to do the test somewhere in the Emirates. What is especially nice, it fits even to owners of oily and combination skin, with which all the rolls.
For uniform coating it is better to apply Foundation with a synthetic brush, and then carefully shaded with a damp byteblastermv. This is a proven method of artists of the brand. With sponge you can easily vary the density of the coating.
The only caveat — for some reason, the experts of the brand sorry for us dispensers: in the new version they never showed up, and admirers of the brand so I asked…
In store “Debenhams” on Oxford street in London you can even create your perfect shade. Yes, you no longer have to guess its color or mix two together after buying the wrong color because the color combination is made to order and will fully match your skin tone. 45 minutes consultants promise to hold a personal consultation, to scan the skin of the client using proprietary technology and Custom Match directly into their eyes to create Double Wear in the right shade.
It is a pleasure 43,72 dollar (about 2 700 RUB). Alas, currently this service is only available in the UK, but we hope that Estee Lauder will expand this service and it will appear in other stores worldwide!
In a Russian advertising campaign for the updated collection, was attended by six completely different type of heroines: actress Alexandra Bortech, a founder of the network studios streamers Samira Mustafayeva, stylist Lina Demikova, blogger and engineer Adel miftahova, designer and model Catherine Batisheva and dancer and artist Julia Samoilenko.