Kaia Gerber

During fashion Week in Paris, the French house Yves Saint Laurent has named its new Ambassador who will represent the cosmetic novelties of the brand. The face of YSL Beaute was a 17-year-old Kaia Gerber, who, by the way, a few days ago, I participated in the screening of Saint Laurent at the foot of the Eiffel tower.

Kaia Gerber

The new contract was the next step in the rapid career of her daughter Cindy Crawford in the modeling business. Kaya first appeared in advertising in ten years, and 14 along with her mother appeared on the cover of Vogue. Following this, the young model was showered with offers from Alexander Wang, Miu Miu and Marc Jacobs, and in 2017 she made her debut at fashion Week. Now Kaya is in awe of future work with Yves Saint Laurent.

I hope to be able to create positive images and to inspire others to feel confident and take care of themselves, – shared his plans for Gerber.

Her first advertising campaign for YSL Beaute will start in January – Kaya will introduce a lipstick, Rouge Volupte Shine. She will also appear in the advertisement of a line of Touche Eclat and mascara Mascara Volume Faux Cils Effer.

Source
The Cut