Kaia Gerber became the face of the new campaign, Karl Lagerfeld


Кайя Гербер стала лицом новой кампании Karl Lagerfeld

Kaia Gerber

Creative Union 16-year-old Kaia Gerber and 79-year-old Karl Lagerfeld is developing successfully. Inspired by joint work under the Chanel, the legendary designer invited young model to represent your own brand. Kaia became the face of the new campaign, which presents items from the collection of autumn/winter 2018. The inspiration for the campaign was the architecture of Paris — photos of girls Lagerfeld combined with recognizable structures, the Eiffel tower.

Кайя Гербер стала лицом новой кампании Karl Lagerfeld Kaia Gerber in the campaign of Karl Lagerfeld

Кайя Гербер стала лицом новой кампании Karl Lagerfeld

Stylist photo shoot was made by former editor of French Vogue Carine roitfeld. Well, the author of the photos was himself Lagerfeld.

In the collection itself can be traced cosmic ideas: there are many futuristic silhouettes, glittering accents and appliqués in the form of rockets, and its symbol was the image of Karl Lagerfeld as an astronaut. The basic colors, however, become quite autumn dark blue, wine colors and classic black.

In autumn will be released the long-awaited collaboration of Kaia Gerber and Karl Lagerfeld, announced at the beginning of the year. The joint collection will be aimed at a young audience, which will certainly bring Kaya — you can buy loose jeans, hoodies, leather jackets, sneakers and accessories.

Кайя Гербер стала лицом новой кампании Karl Lagerfeld

To plunge into the creative process of creating a campaign, you can watch the video from the backstage.



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