May 20 was the day of birth of jeans is perhaps the most versatile clothing in the wardrobe of every modern man. Today we offer you to look at the most iconic moments in the history of denim.
1934 — the first jeans for women
In 1934, the brand Levi Strauss Co. released its first pair of women’s denim pants. The model is called Lady Levi’s. The novelty was received with enthusiasm. A year later in the pages of Vogue wrote that women’s jeans have great potential in the world of fashion. It has paid off!
The beginning of the 1940s, Katharine Hepburn fights for the right to wear jeans whenever I want
Katharine Hepburn was the first actress who appeared in the trousers on the big screen — in real life, the star also felt great sympathy for the “men’s” wardrobe. With jeans she also had a love at first sight.
The well-known story that Hepburn threatened to boycott the shooting after she was stolen jeans (it is not excluded that thus tried to deal with too progressive a fashionable taste of the actress, because her wardrobe is often criticized).
According to rumors, Katherine came to the court without trousers at all, and demanded the return of her thing (returned it). Soon, Hepburn was followed by other Hollywood stars — in jeans on the set began to appear Marilyn Monroe, Doris Day and Jane Russell.
1951 — birth of the canadian tuxedo
This name stuck for jackets and blazers denim through one episode, which happened with the American singer Bing Crosby in Vancouver.
The contractor was not allowed in the hotel because he was wearing jeans Levi’s (it should be noted that while violation of the dress code were punished quite radically). After that, the brand has created for Crosby denim tuxedo and pants in this suit, the singer soon appeared on other social event.
1954 — Jean scandal in the monarchy
Though jeans were originally simple and reliable clothes for working class, they soon became interested in not only stars, but also the upper light. So, Princess Alexandra of Kent, cousin of Queen Elizabeth II, became the first representative of the monarchy who violated Royal Protocol and appeared in public in jeans. It happened during a game of tennis.
1964 — Jackie Kennedy, fashion white jeans
Brand style of the first lady of the United States we remember the skirt suits and sheath dresses from Chanel, but typically American thing — jeans — were also in her wardrobe.
I prefer elegant Jackie, however, still not the classic blue denim, as somewhere on a Texas ranch, and a tapered, cropped white jeans, more like pants. For the summer and walks on the beach, this option is still popular with fashionistas.
Jackie Kennedy with son John
Beginning 1970 — Jane Birkin jeans part of the French style
British actress Jane Birkin, has become a real style icon “the French girl”, romantic, casual, but at the same time elegant. Beloved Serge Gainsbourg spent a lot of time in France, starred in French movies and was a regular guest at the Cannes festival.
Jeans Birkin were willing and on the screen (remember the movie “the Pool”), and in everyday life. The combination of “SEL” of the top with ruffles and flared jeans with rough edges — everything you need to know about the most trending way of the 70s.
Early 1970s — the first line of jeans from celebrities
To 70 years, Gloria Vanderbilt has been known mostly as the representative of one of the richest families in America. But the crown of glory she was little. Gloria launched her own fashion production and decided to focus it on the jeans.
It is considered to be the first to create a design jeans, and one of the first celebrities that turned his name into a brand.
1977 — denim stormed the White house
President Jimmy Carter, whose inauguration took place in 1977, he added of democratic in a formal style, typical of politicians. In an interview after his election, he stated that is definitely going to wear denim in the White house — what he didn’t do nothing. And he kept his word: he, as well as first lady Rosalynn Carter, has appeared in such clothes throughout the entire presidential term.
1980 Brooke shields Calvin Klein and shocked the audience
First campaign for Calvin Klein (included photo, video) Brooke shields starred in the age of 15. In her model posing in tight jeans and slogan was the phrase: “I Know that between me and my “Kelvin”? Anything” (“Do you know what comes between me and my Calvins? Nothing”).
The advertisement outraged the public: the brand was accused of using underage models in such a provocative campaign.
1981 — rebel closet Princess Diana
From the moment that Diana Spencer became Princess of Wales and a member of the Royal family, her youth, contrary to the typical wardrobe of the representatives of the monarchy manner of dress immediately drew attention to themselves.
Subsequently, Diana often used things to protest — at least remember her dress-“revenge”. But it all started with the usual jeans denim Princess of Wales wore willingly, and during the holidays and during official visits.
Princess Diana with sons William and Harry
1988 — the fashion includes torn jeans
At the end of the ‘ 80s came the rise of the popularity of the genre of hip-hop. One of the most popular groups of that time were Salt N’ Pepa. In one of the clips to the song Shake Your Thang, the participants appeared in jeans with fading created by the rapper and designer Christopher Martin, who invented the costumes for the group.
Salt N Pepa
1992 — Cindy Crawford sells Pepsi… and denim mini-shorts
For the “super bowl” 1992 Cindy Crawford appeared in ads for Pepsi, which not only increased sales of the soda, but also perpetuated the appeal of denim shorts. And if in the story the boys dream of advertising Bank, Pepsi, ladies of the era immediately added to their wishlists new thing from denim.
1993 — moments in denim overalls urge to talk about sex
Images of the participants of the group TLC at the ceremony Soul Train Music in 1993 was not just a tribute to fashion but a desire to draw attention to the important subject of sexually transmitted diseases. So, the overalls of the singer was decorated with condoms.
We wanted to give the girls to understand that it’s okay to wear your condoms and not rely on guys. Many parents accused us that we encourage their children to have sex. No, we wanted to make a fashion statement to talk about sex was easier
— told the participants of TLC.
2001 — total look denim Britney Spears and Justin Timberlake
This doubles the output of the two stars firmly entrenched in modern fashion history, the legendary image of the copy today. And it’s not only about costumes for Halloween, but the star impersonators in 2014 Katy Perry repeated the look at the MTV Video Music Awards.
Britney Spears and Justin Timberlake
2003 — jeans with low waist on the red carpet
Jeans with low waist — a true symbol of zero. To understand how popular was this style, just look at the gossip of the period. The stars even came out in them on the red carpet.
2004 — mom jeans immortalized in pop culture
In opposition to the main trend of the time in the show Saturday Night Live filmed a sketch about a pair of jeans with a high waist that was popular in the 90s. the Slogan “Give her something that says “I’m not a woman, I am a mother” was the birth name under which all and know these jeans today.
Saturday Night Live
2009 — Barack Obama as an icon of the dad core
In 2009, newly elected U.S. President Barack Obama appeared on the field in the all-star game in major League baseball in quite simple the “dad” jeans. And Washington Post fashion critic Robin Givan even called it a “sad grandpa’s jeans” and “inappropriate for such a cool President.”
2012 — Kate Middleton returns denim in the British monarchy
In 2012, Kate appeared in public in jeans after became a member of the Royal family (remember, married Prince William it came out in 2011). The case of Princess Diana’s lives — for some visits, like the visit to the scout camp, the Duchess of Cambridge still prefers jeans.
2017 — the Prince’s bride in jeans: the first official appearance of Meghan Markle in “Royal” status
For the first time with Prince Harry Meghan Markle officially appeared in public at the Invictus Games in Toronto in 2017. Bride-to-be representative of the British monarchy chose quite a democratic way: ripped jeans and a white shirt. A disdain for the norms of dress code in aristocratic circles it is already possible to foresee.