This week kicked off fashion Week in new York — next month’s major industry news will be born exactly on the catwalks, where designers present their spring-summer collections, but outside of the shows at this time of life never stops. On the major fashion news of the week read our digest.
1. Kendall and Kylie Jenner presented the autumn-winter collection of their brand
Before the release of the new campaign, the sisters have intrigued fans with the teaser, which showed the first items from the collection. Loving the bright colors in her wardrobe, another Kendall and Kylie offer a more soothing color scheme. The collection includes voluminous outerwear sand color, white fleece jackets and of course, leopard print.
We will remind, recently Kylie has become an adidas Ambassador, joining Kendall who is the face of the brand from 2017, and Kanye West.
Kendall JennerKylie Jenner
2. Jimmy Choo has released a new video with Rosie Huntington-Whiteley, Joan Smalls and Lily Aldridge
Presented in July photo autumn-winter campaign, the brand began the season with the premiere of mini-movie, the main characters which again have become the model Rosie Huntington-Whiteley, Joan Smalls and Lily Aldridge. Directed by Gordon von Steiner, who has already shot a video with Cindy Crawford for Vogue, and was the author of a promo video Jacquemus, Dior and other brands. The video captures the relaxed atmosphere of the maiden party with costumes and dancing.
Joan, Lily and Rosie are very different girls, but together they embody the essence of the Jimmy Choo woman: confident, bold, perky, playful side. The girls are friends in real life, so on the set there was a great atmosphere, which is reflected in the film and photographs. They are beautiful and know how to have fun,
— spoke about creating a video creative Director Sandra Choi.
Rosie Huntington-Whiteley, Joan Smalls, Lily Aldridge
3. Ravshana Kurkova, Maria Monogarova and Darya Malygina presented innovative bra top Reebok
Brand sportswear to the beginning of the fall season made a lovely gift for anyone who leads an active lifestyle. In creating PureMove Bra designers used the fabric with the revolutionary Motion Sense technology: with intense movements, the material becomes more dense, providing maximum support. Will please fashionistas and an extended range of sizes to select the perfect top will become much easier. The novelty has already available in stores Reebok for 3 990 rubles.
4. Coach has released a bag with a doll specially for Russia
Western brands appreciate the generous Russian clients in special sympathies spotted Dolce & Gabbana, which has released an exclusive collection for Russia and invited the domestic society ladies to take part in the shows as models. This way went the American brand Coach. While in Los Angeles Selena Gomez presented his collaborative collection with the brand, for Russia Coach released the bag, dedicated to Moscow and its long history. Traditionally, however, accumulated over centuries of cultural values to foreigners liked the doll. The novelty will go on sale September 8 in the flagship store in Gum.
5.Burberry no longer burns things, but it covers everything logos
“Covered with Burberry, is all…” — he could sing this week, residents of London, Seoul and Hong Kong, walking the streets of their native cities. Succeeding a couple of weeks ago the traditional logo of the brand, Riccardo Tisci, apparently, decided to make maximum efforts so that the new identity has taken root, and most importantly, remember as quickly as possible.
On the streets branded cabs and buses, and in some places appeared and a giant installation. This week it also became known that the house abandons the practice of destroying unsold collections. We will remind, earlier it became known that Burberry burns things that caused a number of negative reviews.