Chanel launched the first campaign with Penelope Cruz


Chanel выпустил первую кампанию с Пенелопой Крус

Penelope Cruz

44-year-old Penelope Cruz this summer became the Ambassador for the legendary French fashion house Chanel. The Muse of Pedro Almodovar, now inspired and creative Director of the brand Karl Lagerfeld. It has become known during the high fashion Week in Paris, where Cruz was a guest on the show of Chanel. Well, now fans celebrated long-awaited campaign for the cruise collection. The shoot took place in July.

Chanel выпустил первую кампанию с Пенелопой Крус Penelope CruzChanel выпустил первую кампанию с Пенелопой Крус

If the recent fashion show as part of the presentation of the new spring-summer collections Lagerfeld recreated even real surf, new photos in the style of minimalism, and with good reason.

In the first memory remains not the sight of the boat and the sound

— talked about his idea of Karl Lagerfeld.

Chanel выпустил первую кампанию с Пенелопой Крус

Chanel выпустил первую кампанию с Пенелопой Крус

On black-and-white photographs of the designer tried to capture the mood of summer travel in the Mediterranean, highlighting the key brand tweed suits, a black dress, a beret with a recognizable pattern and jumper with an embroidered inscription La Pausa — the so-called Villa of Coco Chanel in the South of France.

Some of the pictures Penelope embodies confidence and independence, looking into the camera directly and almost defiantly, on the other Lagerfeld caught her in the company of some reverie and detachment. This was the main idea of the author is to capture the different moods of a traveler. Although swimwear in the campaign are not logged in, no light exposure is also not done — in one of the photos Cruz posing Topless under the guise of the jacket.

Chanel выпустил первую кампанию с Пенелопой Крус

Chanel выпустил первую кампанию с Пенелопой Крус

We will remind, the presentation of the cruise collection, items from which are now presented Penelope, passed in may of this year, and decoration of the show then became a huge cruise liner built in the Grand Palais where Lagerfeld traditionally presenting their new products.



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