Each of us at least once have ordered something online, but some euphoria when ordering on the Internet were replaced by deep disappointment at the time of receiving the parcel. How to make the purchase began the decoration of the wardrobe, and not just another illustration of the meme “expectation and reality”? SPLETNIK.RU together with experts decided to figure out how to work this market, what you should remember, going for new things in the network, and how not to make purchases that you later come to regret.
1.Why I love online shopping?
In the last decade there has been a significant reduction in traditional trade areas, as people lose interest in them, fully turning to shopping on the Internet. Empty malls have become commonplace, especially in small towns in the US and the UK, according to Forbes, and Australian Vogue twice a year are satisfied with their “black Friday” Online Shopping Night (in this time period, sales increased from 12 to 24 hours).
From online purchases, there is really a number of significant advantages. For example, the buyer is more time to quietly reflect, whether to take a new thing and how to wear it, while running on regular store often leads to impulse purchases: just arrived and already spent your time, you have to take something.
One of the main advantages is a much wider selection of products. The online store unlike the ordinary wall of concrete and bricks, searching for the right color or size, you have to spend less time, not to mention the fact that online retailers offer quick and convenient ways of shopping. While on a trip to a regular store you have to spend much more time
— says the specialist in online sales Adrian Show.
2.How to make online shopping easier and more convenient?
It seems that recently all the books on marketing have highlighted the importance of building a personal communication with the client. Crossing the threshold of the store, people were not so much for a new bag or coat, but for the emotions that were accompanied with pleasant music, glamorous interiors and a Cup of coffee, which helpfully suggested to the dear visitor. But the generation of Millennials are completely broke this established system.
Today, the approach to online shopping is becoming more thoughtful: while the boutiques are trying to retain customers the services of a professional Saparov, retailers on the network offered to customers by to try yourself in the role of stylists and try to ease your search. For Example, Mark.Moda integrated into an online platform as virtual dressing rooms where you can try different combinations of things and experiment with accessories, and finding the best options, go to shopping. And Lamoda has created an app that helps to find equivalents of the star bows. Many platforms offer to customers and prepared a collection of images compiled by stylists based on fashion trends. If you are not sure what exactly missing in your wardrobe, this is a great opportunity to be inspired and to find something interesting.
The Website Mark.Moda
To develop your own tool for online shopping has begun and Instagram. According to insiders, users can browse the collection of products from brands they subscribe, and buy them directly in the application.
However, even fashion houses strive to play a proactive part of a new collection of Burberry, which was presented at fashion Week in London, Riccardo Tisci decided to sell directly through the account of the brand in Instagram.
3.The thing to remember when going online shopping
But of course all is not perfect — in a sea of advantages, there are pitfalls. Russian buyer is, it seems, applies to online shopping with some degree of caution.
Despite the fact that the offers in online shops may be very tempting to shopping should be approached responsibly. Stylists recommend not to lose our heads and to take with the online showcases that will certainly fit.
Catherine Pocher, stylist, blogger @katepocher
Over the past five years people began to buy more online, but only a few of my clients fully switched to online shopping and buy online everything. Online basically take the things that don’t need to measure, for example, accessories, bags, footwear and brands in traditional stores. Yes, even in the mass market on the website is much more choice.
Buying online is always a bit of a step into the unknown. To know for sure, sit down thing on the figure and whether the material is to the touch as well as it seemed on, only when the money for the goods has been given. Fortunately, errors of the eye financial collapse. do not threaten — many retailers offer services free fitting and, of course, even purchased, but not coming up thing, you can always return. This, by the way, many are obsessed with social media users.
In the summer, the media actively discussed the results of a study conducted by the British payment system Barclaycard, which showed that many people buy expensive clothes to show off in it once in Instagram, and then pass back to the store. Almost every tenth buyer goes exactly. Interestingly, the results showed that the percentage of men seeking thus to impress, was higher than women. Among the main reasons of this behavior, respondents listed a sense of shame is to appear in the blog in the same thing twice im awkward.
If buying online you want to do not for short-term HYIP, but in order to really update your wardrobe and find things that can be worn long, it is worth remembering a few simple rules.
To keep from unnecessary spending, like when you go to a regular store, it is best to immediately determine the purpose of shopping and make a list. In addition, before purchasing you must carefully examine the sizing chart, especially if you buy something at the foreign site, where the adoption is different from our size chart. Don’t ignore the information about the growth model, demonstrating the thing — it will give quite a realistic representation of the proportions and length.
Catherine Pocher, stylist, blogger @katepocher
It is better to measure your figure and compare it with the grid size of the brand. Also worth buying branded items only at trusted stores. First, they have a wide selection, and secondly, the prices are lower than most Resellers. If you decided to buy something at another store and you have any doubts about its authenticity, can request a special certificate. Stores that value their reputation, will provide.
To be safe online is to buy items that do not imply a perfect landing on the figure. For example, for a dress-a sheath or jacket of a complicated cut should still go to a regular store because those styles a lot of nuances: the fabric does not have to sbrit, and tuck must perfectly fit to your parameters. But things relaxed fit like sweaters, shirts or jackets can be safely taken in the network to be sure you can also order a thing, because oversize is still relevant.
With caution should refer to a color — image in the online catalog may differ from the actual a couple of shades, so if you had your heart set on some rare creamy peach, ble-d-Amour color parnassian rose, search is also offline and to rely on your own eyes, not the color rendering of the display.
Even if the thing has already won your heart and all seems perfect — from the cut to the material, take a few minutes to study the reviews before you buy. Find out all the details about the product and customer reviews is always better than before you will enter into the “Basket”. Before ordering, you should carefully examine itself and the page of the online store: it may be that the retailer has a promotional code on your first order or some other action.
In the heat of the shopping it is important to remember not only about fashion, but about some of the intricacies of the law. So, currently, Russian citizens can make purchases in foreign shops in the amount of not more than a thousand euros per month — if this limit is not exceeded, the customs duties do not have to pay. Goods for amounts above that are taxed at the rate of 30 per cent of the purchase price.
For payments also should have a separate card. Having studied the proposals of banks, we can choose the most suitable option based on cashbak or other bonuses and keep at it just laid on the heart of the budget — after all, the risk that card data will be stolen by hackers, should not be underestimated. In such situations, the banks, of course, try to help customers and return the money, if you apply in a timely manner. But, you see, to find the missing 100 euros a damn sight better than all savings.
4.What happens with online shopping in Russia?
In the Russian market of online sales is now actively developing. Until recently, our ladies mainly had to monitor foreign websites — though many times ordered something on Amazon, Aliexpress or Asos. But Western retailers finally saw the potential for business development and is now seeking to occupy a niche in the Russian market.
Justin Lodge, Director of international marketing company Boohoo
The volume of Internet sales around the world is growing every year. More and more users decide to buy, seeing any clothes in Instagram. Russia and CIS is no exception, quite the contrary. Last year in Russia the sales volume in the segment of fashionable online retail amounted to more than 165 billion rubles. Sale online stores are increasing annually by approximately 25 percent. We see great potential in entering the market of Russia and the CIS, as the Internet audience in these countries is the largest in number in Europe.
According to various surveys, most often on the Internet to buy clothes and shoes, and men among the customers of online shopping more than women. But whichever method you may prefer, as in many cases, a successful outcome here depends on the quality of planning. So before you spend your hard-earned money, it is better to study the advice of “experienced” and follow the simple rules, which in most cases will save you from repeating the most common mistakes. After all, shopping should be a source of joy, not stress.
And you shop at online stores?
Yes, regularone, go to a regular magazinepeople sometimes