More and more fashion brands are supporting the movement, which over the past few years spread to the fashion industry.

We are talking about the failure when creating new collections of materials of animal origin, such as leather and fur.

His position on this he has been recently expressed by Giorgio Armani. The designer will continue to prefer skin – and behozatali. Thus couturier wants to speak out against cruelty to animals. The designer believes that in the modern world has long been invented decent substitutes of these materials.

Note that Giorgio Armani will be not the first who ventured on such a step. Previously about his love for animals and intentions to them not to harm announced. Stella McCartney, Tommy Hilfiger, Calvin Klein, Zara and ASOS.