The stars took part in an important business Breakfast.

Yuliya Snigir

Photo: courtesy of the organizers of the event

Elizaveta Boyarskaya

Photo: courtesy of the organizers of the event

Ivan Urgant, Polina Kitsenko, Ksenia
Rappoport, Elizaveta Boyarskaya Yuliya Snigir visited the Multimedia Art Museum
where he held a business Breakfast for 150 representatives of business, media, and
hr and pr specialists. The guests were introduced to new technology platform
ProCharity and its functionality that helps to solve organizational issues
interaction foundations and intelligent volunteers.

Platform ProCharity, implemented with the support of
Mastercard, increases the level of trust between all participants
communications produces professional selection of NGOs-participants of the program, and
also helps to keep a record of competence and expertise, those who can and want
to work pro bono.

“Time
— personal, professional — the most valuable, in fact, the key
the resource each of us. Donate it to charity, especially if
we are talking about professional time a technician is the key
which, in my opinion, will contribute to the exponential development of this
industry. Our platform ProCharity is, on the one hand, the aggregator
of professional man-hours, and on the other a pool of jobs from non commercial
organizations”, — commented on the launch of the project co-founder “Friends” Yan Yanovsky.

Ivan Urgant

Photo: courtesy of the organizers of the event

Ksenia Rappoport

Photo: courtesy of the organizers of the event

Charity in one form or another has become part of the lives of most people in Europe and the USA, but in Russia the issue of support for NGOs remains acute with a low level of confidence in the activities of most charitable organizations. The situation is gradually improving, and, for example, if in 2015, donations to NGOs doing only 9% of all respondents, CAF World Giving, in 2017 these people already scored 17%.

The problem, in particular, is the low awareness of the potential volunteers about the opportunities intelligent assistance funds. So, in USA more than 80% of hr professionals admitted: other things being equal they would prefer a candidate with reference to intelligent volunteering in the summary. And 85% of them are willing to forgive the shortcomings of the summary candidate with an experience of this volunteerism. In Russia, in addition to the low awareness of as among the funds and among potential volunteers, there are many questions to each other.

Fund “Friends” was conducted more than 200 interviews with current and potential volunteers to determine their motivations to work pro bono and intellectual barriers to volunteering.

“Give a few hours of your professional time per week, or periodically connect to the work of funds for a specific project can, I think, almost each to help with the design contract, design Christmas cards, make a translation of the article. Intellectual volunteering, as well as other types of assistance should be a standard practice of every conscious person. It is also quite consistent extension of CSR for many smart brands, which does not require any special resource inputs, only full support and motivation, and returns loyalty and increasing employees”, says managing Director of the Fund “Friends” Oksana Razumova.