In the category we Wanted to share news from the world of beauty that I want to get right now. Today in our wishlist — akahama remedies for hair care Source Essentielle, L’oreal Professionnel, consisting of shampoos, conditioners, masks and oils. Inside, and up to 99 percent natural ingredients, as evidenced by the Ecocert certification. And outside — biodegradable packaging for the most demanding butyricum.
More and more brands launch global enoprogramme. So, Starbucks came up with ecocycle for the hot glasses, which helped to save from being cut down 100 of thousands of trees, H&M, the project World Recycle Week gathered thousands of tons of used clothing, and the joint efforts of “Crossroads” and Coca-Cola were saved 250 polar bears in Russia. French brand L’oreal Professionnel also picked up the trend and launched a range of tools for hair care Source Essentielle.
In line there were four scales: Daily — for all hair types, Radiance for color treated, Delicate for sensitive scalp, Nourishing — for dry. We’ll have more to say about the latter.
Shampoo (1 360 rubles) this series consists of Jasmine flowers and sesame oil (vegan, by the way). The tool is unobtrusive smell, cleans well, easy to rinse, but, alas, bad foam, so economical it is difficult to call. 300 mm pack enough for a month and a half (if to wash my hair on average once every three days).
However, lo and behold, you can come to the salon and to refill the shampoo up to three times (in this case the consumption of plastic reduced by 30 percent). This option, however, is only available in Europe. Package of the product is left to chance. Long instead of the usual bottles of shampoo came in a square packaging. It turns out that this is not a whim of designers, and cunning calculation.
Like the designer, these jars perfectly on top of each other, optimizing storage space in a store or salon, as well as during transport.
Mask (1 760 rubles), to nourish dry and damaged hair also proved to be quite successful. Inside are all the same Jasmine flowers and sesame oil, but in a different concentration. Apply on washed, towel-pressed hair, doing the usual styling and enjoy soft and shiny tresses.
Something tells us that the most popular product of the series will be oil (1 600 rubles). It can be used as a standalone finishing tool (need to RUB a couple of drops of oil in palms and apply evenly along the entire length of dry or damp hair) and add it to masks (a few drops is enough).
