Kylie Jenner

21-year-old Kylie Jenner is not sitting idle: the title of one of the richest women in the world by Forbes clearly not the limit of her dreams, and the star of social networks is going to significantly rise in the rankings next year.

Having the campaign of his new collection of makeup, Kylie announced his collaboration with adidas. New business project Jenner announced on Instagram, although the attentive followers might guess about the plans of a young businesswoman before: recently Kylie posted a few pictures in which she is depicted in the shoes of the brand. Personalized pair of shoes, adidas star also sent friends and family members on the eve of his birthday.

Kylie Jenner

Glad to inform that now I am an official representative of adidas,

signed celebrity video, showing close-UPS and sneakers Falcon.

The Ambassador brand, Jenner has become, one might say, an acquaintance, because c adidas is already working her sister Kendall and husband of Kim Kardashian, Kanye West.

It is interesting to note that from 2016 Kylie worked with Puma. Historically, the two brands compete with each other, because Rudolf Dassler founded Puma in the late 40-ies of the last century after a quarrel with his brother Adolf, with whom they together founded a company for the production of sports shoes, which later became adidas.

To draw a relative had previously attempted and Kanye West: in 2015, Kylie was busy in advertising the debut collection of Yeezy, and later the rapper was marked by several very aggressive tweets in which he expressed his displeasure at the fact that Kylie has inked a deal with Puma. So, after more than half a century, adidas has again become a subject of family disputes.

Now all the passions seem to have subsided.

As a very longtime fan of the brand, Kylie embodies the courage and freedom that inspired the creation of the Falcon and we are pleased to declare her the face of the campaign,

— says the official statement from adidas.