Pavel Astakhov with his family
Last weekend officially opened a new boutique Etro in Gum and Petrovsky Passage opened its doors to the ETRO Home Collection. Creative Director Jacopo Etro with pleasure answered questions of journalists and personally welcomed fans of the brand, among which were Ivan Urgant, Vlad Lisovets, Tatiana Gevorkyan, Alina Topalov, Alexei and Galina Nemovi, Inna Malikova, Elena Zakharova, Anna Churina Darya Veledeeva, Alain Penev, Yana laputina, bloggers Sophie Eliseeva and Daria Kunilovsky. The models were dressed among the guests, presenting a dress from the new spring / summer collection.
Many could not hold back the rapture. “You know, the first thing I noticed when I walked in here is the design of the store. It right space,” admitted Vlad Lisovets.
Under the high ceilings froze, spun spirals, crystal rain chandeliers, simple design is dominated by shades of noble gray, milky white and black colors, on the walls hang framed artwork – the legendary silk scarves with a recognizable Paisley pattern. Some of them stayed, many guests to see the alluring swirls of bright patterns, like the mazes of Italian gardens.
On the ground floor presents the women’s collection of apparel and accessories, while the second is traditionally the men’s collection and Home Collection area where you can buy furniture, bedspreads, pillows, dishes, photo frames and other home accessories.
In the design of shop architects gave preference to dark wood, simply chrome and glass that reflected the lights of the bustling streets of Gum. Windows overlooking Red square, where you can enjoy, sitting on the couch icy purple color to a new cozy area on the second floor. Not without ethnic accent, which became the basis of style of the brand: on the wall – panels of zebrawood, an African tree with thin dark stripes on a lighter background.
Perfumes, bags made of leather, with a recognizable pattern of Arnica and other accessories, like Museum objects, neatly arranged in the depth of the glass Windows, was used among the guests and is very popular.