Jewelry firm Cartier is always stylish and expensive. To their advertising campaigns, the brand attracts only the most famous people. The new face of the brand was Rihanna.

Days jewelry and watch company has announced a collaboration with global celebrity. According to the company, Rihanna is a style icon. Her bright, bold images of thousands of fans trying to repeat, it is not surprising that the company wanted to see the Barbadian beauty in their ranks. Collection of RIHANNA CHOPARD reflects the personality and creative vision.

Together with co-President and creative Director of Carlini Scheufele, Riri has created a collection of high jewelry and everyday jewelry that combine urban chic and glamour.

As recognized Rihanna for her was a big surprise when she made a cooperation offer and she accepted it without hesitation, because it always had a passion for jewelry: “I have always been in love with fine jewelry Chopard, so still can’t believe what has created a collaborative collection with the brand— said Rihanna.— It was a fascinating process, I learned a lot. Can’t wait to see all our creations”.

Caroline Scheufele notes that the collaboration with Rihanna was a very close and fruitful. Almost every product is present the energy and style of the artist: “Thanks to her unique vision, she changes the perception of how people wear jewelry”.