The singer told how he chose the shades of the fabrics and decided on the text on the prints. As recognized by Nyusha, my husband fully supports it in the undertaking. In the lookbook are 11 female models.
“I have long wanted to try himself in a new way, – says the singer. – The idea of your old friend. With Lekeu we communicate for several years, she is very famous in the fashion world. Outfits from this designer choose for the release of Heidi Klum, Rita Ora, Coco Rocha. I also often wore her dresses for the shoot. So when Leka offered cooperation, without a second thought.
Working on a capsule collection in sport casual style was just a few weeks. Met with Lekay in new York, Moscow had a phone call. Invented the range, claimed sketches, graphics, materials… the Hardest thing was to choose the shades of the fabrics and decide on the text on the prints. Eventually settled on a pink, black and white. And the label decided to do the motivating. For a basis took life slogans and phrases of my songs.
Our clothing for active girls and boys. I’m the same. Prefer all beautiful, but at the same time, the most convenient, as the work I have a busy, often have to fly. Already carry many of their models, because they can go anywhere: on a trip, a party… has created a collection for myself too. Already taking pre-orders from family and friends, including her husband. Igor has supported me in all endeavors”.
The brand will be introduced this week. In the lookbook included 11 female models and 2 male t – shirts and goggerle, accessories: cap, socks, backpack. Prices for clothing from the star of the Duo is very affordable – from 600 to 5000 rubles.