Вышла новая кампания Jimmy Choo c Кайей Гербер

Kaia Gerber

If the 17-year-old Kaia Gerber made a wish for the New year, the dynamic development of her modeling career, her desire was clearly heard! Barely made it through the first week of January, and the young models came out for a couple of campaigns. Yesterday new pictures with Kaya introduced the brand Stella McCartney, and today the photo shoot was presented by Jimmy Choo.

Вышла новая кампания Jimmy Choo c Кайей Гербер Kaia Gerber

What Gerber has become the face of the spring-summer campaign of the legendary brand became known in mid-December last year. Well, today shots taken next Steven Meisel, was first shown to the public.

For photosession have chosen a minimalistic style — the viewer has nothing to distract from enjoying of the model and, of course, the innovations of Jimmy Choo.

The campaign has unveiled a new Saba bag, sports shoes Raine, as well as limited t-shirts and hoodies, created in collaboration with M/M Paris.

For me Jimmy Choo is associated with strength, power. I am very proud to be part of the project, and I think the confidence that the brand is trying to give a feel of every woman runs through the entire new collection

— said Kaya.

Вышла новая кампания Jimmy Choo c Кайей Гербер

Selection of Gerberas as the main character of the campaign, the brand creative Director Sandra Choi explained:

Kaya is at the forefront of a new generation of supermodels. Its timeless beauty and model genes allow her to be a true chameleon in terms of style.

Do you agree with this characterization?

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