30-year-old Rihanna is ready for a new big steps in the fashion world – she is in talks with Louis Vuitton Moet Hennessy (LVMH) to create a new luxury brand. LVMH has picked up a group of officers from among the experts working on brands Louis Vuitton and Celine, for a project in tandem with Rihanna and some of its key partners.
For one of the largest manufacturers of luxury goods such collaboration with Rihanna will be a historic step: the last time LVMH was created as a large-scale project from scratch thirty years ago (Christian Lacroix in 1987).
The singer has already released in partnership with LVMH cosmetics under the brand Fenty Beauty, created in 2017, and has already gained huge popularity. Year ago Rihanna launched available a wide range of consumers line of underwear for Savage x Fenty.
Recently, the media reported on the proceedings of Rihanna with her father Ronald Fenty for the right to use the trademark Fenty (real name of singer Robin Rihanna Fenty).