Infamous son of the American singer Madonna Rocco Ritchie made his debut as a model. The young man who now lives with his father, film Director guy Ritchie in London, starred in ads for well-known sports brand Adidas.

Sixteen-year-old teenager was not the first child celebrity that participates in advertising of a famous brand, but Rocco part in promo campaign became the first. Mr. Richie Jr. starred in the spring campaign, Alexander Wang for Adidas Originals, the photos from which Rocco has published on his page in the social network.

In the pictures the guy shows the clothes and accessories of the above mentioned brand on the streets – that was the concept of the campaign. On sale the new collection will be on 1 April.