Multi-entrepreneur and blogger Madina Gumerova is confident that Russian furniture has a future.

The network of furniture stores of Russian designers “Predmety” is the largest marketplace of Russian object design, which offers furniture and interior details directly from brands.

During its operation, the platform entered the 100 best interior stores in Russia according to La Ficelle magazine, and Madina received an award in the nomination “Breakthrough of the Year” from the publication Sobaka.ru.

Madina said that her company is engaged in the promotion of Russian designer furniture, focused on the concept of “made in Russia”. Both designers and private clients contact them at the stage when they already have a measurement plan with dimensions and reference pictures from Pinterest, which they have agreed with the customers. Some clients come to them at the visualization stage.”

And recently, a movie with Anna Mikhalkova was filmed in the interiors of “Objects”, where Madina Gumerova also got a small role. She played a gallery owner, whose name was also Madina.
Well, and, of course, our furniture also “took” an active part in the filming,” the blogger joked.

It is worth noting that the “Items” platform cooperates only with those brands that have proven themselves. When choosing manufacturers, the salon team focuses on the high quality of materials, reputation and other nuances.

To order furniture, you need to send its dimensions, room plans and style, on the basis of which managers select various options. The main criteria are the dimensions, style and price range, which the customer specifies in the application. The selection results look very attractive, with logos and all the necessary information, including delivery details.

“It's nice to work with interior designers. They don't need to look for furniture, go to factories, watch commercials, choose materials. Now many factories are opening in Russia, and we know exactly who has what quality, what they can offer. We go to the factory in advance, take one or two interior items in order to evaluate the strength of the materials, the speed of production, and track how communication with factory representatives takes place,” said Madina Gumerova.

The cost of furniture in “Items” is no different from that offered by the manufacturer. The salons always have current samples that allow you to choose a chair of a specific brand – sit on it, touch it.

“During our work, we have entered into partnerships with almost 200 brands. All of them were selected personally, focusing on current models. Now a pool of reliable suppliers has formed who offer favorable conditions,” explains Madina Gumerova.

You can choose furniture and interior details online on the website, in social networks and in two of the company's showrooms. The first opened and is still successfully operating in Samara, Madina's homeland: “It is located in an old mansion built in 1861. We did everything possible to preserve the historical interior and details of the building, paying special attention to each brick and decorative element.” The second was launched a year and a half ago in Moscow – on Baumanskaya 9/23, building 3 in the trendy Supermetal space, where modern films and music videos are shot.

If we talk about plans, there is an idea to create a hub in the field of object design, where designers and manufacturers can be connected. We would like to facilitate interaction between the customer and the manufacturer, adding retail to this.