Julia Roberts became the heroine of a new advertising La vie est belle from Lancome


Джулия Робертс стала героиней новой рекламы La vie est belle от Lancome

Julia Roberts, which since 2010 is the face of Lancome, shines again in this advertising campaign: this time the star has starred in the mini-film dedicated to a new, spring version of the famous fragrance La vie est belle, which has long been associated with “branded” Hollywood smile with this celebrity.

The author of the new video – film Director James gray, author of the film “Fatal passion”, “Lovers”, “we own the night”, winner of the Silver lion of the Venice film festival for the film “Little Odessa”.

Джулия Робертс стала героиней новой рекламы La vie est belle от Lancome
Julia Roberts on set

On account of the grey – a gallery of women’s images that have become iconic, and every film is a kind of Declaration of love Hollywood Actresses of all ages.

A woman of rare energy and a charming gentleness. On the street or on the screen – it is everywhere equally natural: there’s not one bit of pretense, she is divine,

says gray about his new video star, Julia Roberts.

Watch on Youtube

For the filming of a promotional video the Director chose one of the most famous Hollywood movie studios – The Lot. Here were born many masterpieces, including “Guys and Dolls” with Marlon Brando, “In jazz only girls” with Marilyn Monroe and “the Thomas crown affair” with Steve McQueen. He called on the help of about 100 technicians, and has invited 175 extras, and used a bizarre decoration, fabrication and installation which took more than two weeks.

Джулия Робертс стала героиней новой рекламы La vie est belle от Lancome

In the movie Julia Roberts starred in a dress from the couture of the famous Parisian designer Alexander Vauthier, who has already collaborated with Lancome a few years ago. The master of the House of Lesage has embroidered this form-fitting dress of silk crepe ivory 700 Swarovski crystals. All the work on the creation of the dress took 200 hours, about 150 of them left on the embroidery.

Джулия Робертс стала героиней новой рекламы La vie est belle от Lancome
Stills from video

Джулия Робертс стала героиней новой рекламы La vie est belle от Lancome
James gray on the set

Джулия Робертс стала героиней новой рекламы La vie est belle от Lancome



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