The Swedish brand introduced a professional collection of fashionable clothes for sports.
H&M collection For Every Victory was developed with input from the Swedish Olympic team. It includes technological and stylish items of clothing that will be ideal for any training.
Sports collection H&M For Every Victory
“This collection demonstrates how you can achieve outstanding results, while maintaining unmatched style. The Swedish Olympic team have made an invaluable contribution to the process of creating the collection. The result was functional and at the same time fashion that is accessible to all,” says Pernilla Wohlfahrt, head designer and creative Director of H&M.
When creating H&M For Every Victory of the Swedish Olympic team has focused on the key models for sports and workouts and personally test them. The athletes gave advice on design, functionality and usability.
The design of the new collection coincides with the collection of clothing created especially for the Olympic games 2016 in Rio de Janeiro.
Collection of sports clothing from H&M, which includes t-shirts, running shorts, leggings and bras, will be available July 21, 2016.