The singer at the presentation of his own collection of bags and gave away all the samples.

Lolita Milyavskaya at the presentation of the capsule collection of their bags

Photo: Elizabeth Karpushkina

Lolita Milyavskaya at the presentation of the capsule collection bags “from lolita’s” first gutted in front of reporters his old bag, showing passport, cough drops, keys.

“My reticule for five years, it’s time to upgrade,” explained Lolita. And then put in a new bag from your own collection all the contents of the old and very “old lady”! So the singer has demonstrated that the product which bears its name, is designed for women primarily practical. He added that the bag “from the Lolita” will be of high quality, medium price and to wear them can be “and in the feast and in the world.”

At a meeting with journalists at the karaoke bar “Chanson” Lolita admitted that the design of the bags developed a professional designer (while many stars claim that they personally create models of their collections of clothing and accessories). The singer even jokingly complained that this designer has tortured her constant calls!

Lolita Milyavskaya at the presentation of the capsule collection of their bags

Photo: Elizabeth Karpushkina

Produce bags lo suggested that the head of the French company FRIJA. Her story began in the mid-20th century, small family workshop for individual tailoring of products from natural skin, and the company name (the name of the Norse goddess of beauty, love and fertility) reflects the family’s enthusiasm for the mythology.

Lolita and the head of the brand Frija

Photo: Elizabeth Karpushkina

It is curious that the outrageous singer, considering the main female accessory offered FRIJA produce bags to strict geometric forms and a subdued neutral colors such as grey, beige and light purple. In each model, genuine leather combined with fabric the basket weave and colored lining contains the print name of the singer. And the motto of the collection was a line from a song Lolita “Titanic” “I did myself”.

All eight bags FRIJA (six female, two male) that were shown to the press at the presentation, Lolita immediately played among journalists. In addition, every guest of the party gave a gift to the wallets “of Lolita”. And, of course, not without Milavskaya songs — old and new.

Lolita was not the first pop star that is trying to develop a “side” business. Back in the 90s Irina Saltykova was engaged in the sale of fashionable clothes, later Alexander Marshall along with Alexander Isakovym opened a private security Agency. Alla Pugacheva released shoes, chips and spirits, Valeria perfume, the lead singer of “Disco crash” Alexey Serov owns the dry cleaning, Valery Meladze is engaged in banking activities, Stas Kostyushkin opened pyshechnaya, Anne Veski and Irina Ponarovskaya — Atelier. However, most of these business projects was not the most successful.