Sarah Jessica Parker in the role of Carrie Bradshaw in the TV series “Sex and the city”
Today is world press freedom day. SPLETNIK.RU I decided to look at this event from the point of view of fashion. It is not only creations of the designers fell on the pages of the press, but the newspaper strip appeared on the catwalk. The news print quite a long history in the fashion world — remember how this motif found its charm different designers for decades.
Outfits, as if cut out of sheets of the print edition, and not from the tissue associated with most first with the fashion of the 60s.
The famous photo of Twiggy in a mini dress with a newspaper print one has ever seen — and it really seems to captures the essence of the era: the iconic model that sets new standards in the world of fashion, revolutionary style, inspired by a wave of the sexual revolution, and bold experimental prints, symbolizing the rise of pop art.
But really to gain popularity this pattern started much earlier. So, in the exposition of one of the museums of Kansas was presented the picture of the costume ball held in 1902. On her side with a young man, dressed in quite the usual for masquerades costume hell, depicted a girl in a dress with newspaper print. Today we would consider the outfit to complete the casual wardrobe, but then the idea was so surprised at all that the girl got the prize for the best costume.
The success of the dress, however, remained within the framework of the carnival fashion in the next few decades clothing with newspaper print were mostly in the form of costumes.
In 1935, the designer Elsa Schiaparelli, while in Copenhagen, drew attention to the little hats from Newspapers, worn by wives of fishermen. She decided to use this motif to manufacture its own hats, scarves and blouses.
A scarf from Elsa Schiaparelli
The idea was greeted with skepticism: the most influential representatives of the textile industry, which Schiaparelli wanted to place orders, assured her that such fabrics will never be sold well. And certainly will not be popular with rich clientele. History has proven that businessmen made a mistake, but the daring designers, as usual, was ahead of its time.
In 1946 the world’s first bikini was presented to the public in a coloring — newspaper print could not be better suited so daring for its time, style.
Beach model that later will win the hearts of fashionistas around the world, invented by mechanical engineer Louis Rear. The first copy was presented on 5 July 1946 at a Paris swimming pools. Designer, Rear, by the way, was inevitably inherited from mother company to produce underwear.
Rearu at that time was 49 years old, but hunker it certainly will not be called, because he dared to create the most controversial style of his time. The first time there was no queue of people wanting to buy, but try on the outfit, no one dared: to present Rear to engage the dancer from a night club Micheline Bernardini.
The real heyday of print was, of course, in the 60s. the Idea is quite ironic reflected the mood of the era — to such an extent that some of the dresses are actually created from real Newspapers.
Fashion paper dresses kept for several years — disposable clothing was an expression of the trends of the era (then in mass production just began to appear, disposable tableware, lighters, razors, etc.).
American company Scott Paper introduced the mass production of paper clothing on the market, using the marketing ploy: customers could send in a dollar and 25 cents and get the gown of Dura-Weve, a cellulose material patented in 1958.
These Paper Caper dresses with bright prints in the style of pop art launched a real fashion fever: total produced 500 thousand of these outfits, and soon they began to produce other companies. By the end of 1966, sale paper clothing in the United States exceeded $ 3.5 million. By 1967, paper dresses were sold in major Department stores for about eight dollars, and some companies have opened entire paper clothing boutiques.
Of paper (the composition of things was about 93% cellulose and 7% nylon) began to make other items of clothing: from lingerie and wedding dresses for them had to pay about 15 dollars to raincoats and bibs.
Advertising slogans “Nothing lasts forever, and who cares! Wear now, and then let go in the wind” was clearly in tune with the mood of the young generation and their slogan “Live fast, die young!” (Live fast, die young).
The charm, however, did not last long. Already by 1968 the market for paper dresses noticeably thinned out: obvious flaws (and such clothing often didn’t fit and was not too comfortable to wear) outweighed the obsession with trends.
Jacket Moschino, 80 years
In the 80s the newspaper print on the fashion arena returned is known for its sense of humor Frank Moschino. The pattern he used in several of his collections (at least ironic Jeremy Scott today diligently adds these memorable motifs in modern things that he does for the brand).
The Moschino show for spring/summer 2014
The triumphant return (and also the first major scandal) happened in 2000, thanks to John Galliano, then head of Dior. In his famous couture collection spring/summer 2000, he used a newspaper print, decorating clothes with images of the real International Herald Tribune and the fictional Christian Dior Daily.
Dior show by John Galliano Haute Couture spring/summer 2000
Public outrage, however, caused not so much the print, but the process of creating a collection: Galliano admitted that he was inspired by the homeless on the streets of Paris, and the so-called Tramp Balls — culture masquerade balls of the 1920s, where rich people masquerading as poor. Designer condemned for what he is doing business on poverty. Galliano stood his — newspaper print has become his signature shtick.
Dior show by John Galliano autumn/winter 2000/2001
Show John Galliano autumn/winter 2004/2005
Despite the controversial background, he newspaper print returned to the place where, in fact, always been his place in pop culture.
In the third season of “sex and the city” (Sex And The City) in a dress by Galliano appeared Carrie Bradshaw performed by Sarah Jessica Parker (it appeared then in the movie “Sex and the city 2” (Sex And The City 2).
Sarah Jessica Parker. Scene from the TV series “Sex in the city”
In the matter of forming habits of the population in the beginning this character was akin to Kim Kardashian or Megan Markle in our days. To dress as the main columnist of new York wanted a young girl.
Sarah Jessica Parker on the set in 2009
Another comeback already in, so to speak, has happened thanks to Demnya Gvasalia. Started their revival logomania shirts DHL for Vetements in 2016 flowed smoothly into the collection for spring/summer 2018 for Balenciaga to use a monochrome newspaper print: as in the tops, and jackets.
Advertising campaign Balenciaga
The baton for the next season picked up by Versace collection spring/summer 2019 is already used tri-color (black, white, red) pattern. And the brand Alexander Wang last year released the collaboration with the publication of Page Six is the main topic, of course, the total look of newspaper print.
The show of Versace spring/summer 2019
The next wave of the trend was supported by many celebrities. So, Rosie Huntington-Whiteley appeared in public with a clutch bag with newspaper print from Versace, and also wore a top with the same motif from the Monse.
Rosie Huntington-WhiteleyRita Ora
Last year, Kendall Jenner was spotted in a vintage t-shirt from Galliano at a basketball game, and in 2019, along with his friend and colleague Bella Hadid model revived the fashion for “newspaper” bikini — both stars were seen in swimwear from Dipped In Blue.
Do you like newspaper print?