Yesterday, while the capital, the audience greeted the beginning of the fashion season at Fashion’s Night Out in Shanghai hosted the fashion show by Tommy Hilfiger. The audience was presented three new range of the brand’s collaboration with the pilot “Formula 1” Lewis Hamilton, autumn-winter collection and the new Icons of Tomorrow. In the absence of Gigi Hadid, with whom the designer had been working for the past four seasons, the main stars of the show were the faces of the new campaign of the brand — Hailey Baldwin and Winnie Harlow. The screening was also attended by Joan Smalls and Josephine Skriver.
Joséphine Skriver, Hailey Baldwin, Joan Smalls and Winnie HarlowTommy Hilfiger Hailey Baldwin, Winnie Harlow and other models
Tomorrow kicks off fashion Week in new York, but Tommy Hilfiger decided to launch a fashion season a day early and went to the East. In the booming Chinese market of the brand are very good (according to the latest annual revenue is about $ 700 million per year), and recently, Hilfiger started the cooperation with Alibaba company.
Display format “see now, buy now” held on the historic waterfront of Shanghai, where he established a huge 120-foot catwalk. The models were dressed in the open air on the background of impressive night city landscape, painted in the bright lights of the illuminations. The collection was, of course, sports stuff, but pay attention to trends is not only regulars fitness clubs. Hilfiger has made quite successful attempt to make friends with relaxed silhouettes c business casual style and even formal fashion.
Hailey Baldwin, Tommy Hilfiger, Maggie Jiang, Lewis Hamilton, Winnie Harlow
Opened the show, the bride of Justin Bieber Hailey Baldwin in a spectacular bright red tracksuit with white stripes and a cropped top. The outfit is available in other colors: in the next few minutes on the catwalk swept a real color wave emerald green, juicy tangerine, and yellow. Without the neon trend, but the fall in the style of Tommy Hilfiger is still planned bright. For conservative customers designer made tracksuits white and black colors, giving them, however, with red stripes in the new season, fashionistas are definitely encouraged to get out of the comfort zone and to add dramatic touches to even the most classic combinations.
Winnie HarlowJoan Smalls
The main colors of the brand — red, white and blue out beyond the boundaries of the miniature logo and belts elastic. The tricolor are now applied in broad strokes in all things: vertical stripes combined with horizontal and shirts are cut from a plaid of different colors. If the classic coat we usually used to see the elegant figure of a tailored three-piece suits, Hilfiger with Hamilton propose to replace them sporting hoodies, sweatshirts and pants with stripes. For cold seasons, the designer has prepared a voluminous jackets, sweaters with contrast panels and inflated vests.
A joke about buying a track suit as uniform for a weekend on the couch and even more time to forget. Adding Shine, the designer has created from the usual styles of outfits in which you can safely go to the party. Represented in the collection were dresses hoodies, which already had grown to love Bella Hadid. The main accessories of the season remain belt bags (to wear them still strongly recommend on the shoulder) and baseball caps, but as a Shoe designer offers massive shoes, flip flops (to wear with socks and nothing to fear), patent leather ankle boots with wedge heel and soft sport loafers.
The show was closed model Joan Smalls in a spectacular translucent maroon and blue dress with thin straps.
On the show, viewers waited and technological innovations. Fashionable shopping for the guests began with a hike in the showroom, and with immersion in virtual reality. Accurate calculation of parameters and trying on the things carried out with the help of mirrors augmented reality.
Winnie Harlow, Lewis Hamilton, Maggie Jiang, Tommy Hilfiger and Hailey Baldwin
Lewis Hamilton and Tommy Hilfiger with models