Caitlin Jenner, not so long ago known by the name of Bruce, followed in the footsteps of Beyonce and Katy Perry. The star is transgender has become the face of the advertising campaign of the sports collection of H&M.

66-year-old Caitlin Jenner, which technically is the stepfather of Kim Kardashian, the whole world announced a collaboration with the Swedish fashion giant. Twitter star appeared a picture of the back stage, where Caitlin posing in sportswear on a background of the gym.

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  Caitlin Jenner

The caption under the photo read: “Behind the scenes shooting for H&M! I am so proud to be part of their inspirational campaign!” As it turned out, this is the first mention of the upcoming collaboration. However, the brand refused to comment. “We chose Caitlin Jenner’s campaign for H&M Sports as one of the most famous athletes in the world, to illustrate that anything is possible. Both in life and in sport. Our collection is designed to show individuality, inner strength and self-confidence”, – said the representative of H&M Western journalists.

We will remind, ex-athlete (or the athlete) and star of the reality show made a sex change operation in 2015. The debut of Bruce Jenner as caitlyn took place on the cover of Vanity Fair magazine, which created a furor all over the world. Meanwhile daughter Caitlin, Kendall, has also collaborated with the brand H&M: she was dressed in one of the shows and was the face of the collaboration H&M x Balmain.