Brand ELEGANZZA is the new creative Director – Sergey Surkov with his debut collection of accessories “On the wave”. Fresh positioning and focus on new target audience helped Sergey to create an ambitious collection, which has all chances to become your best friend.
The collection “RENDEZVOUS” “the wave” – not the first work of Sergey for the fashion house. Two years ago at a party brand ELEGANZZA Sergey invited the French actress Vaina Giocante, where he met Claudio Biasi. A promising young expert in the field of fashion impressed with Claudio for his creative works. 2017 Sergey became involved in styling campano for “RENDEZVOUS”.
“I appreciate the history of the brand and its DNA, which was laid previous creative leaders. My plan is to raise the archives of the brand and seek inspiration in them, but passing them through the interpretation of fashion trends. I am a supporter of hype and trends, I really like the theme of street wear and I’m already working out how to combine it with the elegance. My plan is to shake up and revitalize the brand, to make it more dilwyn. I want the bag “RENDEZVOUS” reflected the vision of a modern style”
– says about the upcoming changes the new creative Director at ELEGANZZA Sergei Surkov.
In 2007, the international Assembly of Fashion in Moscow, Sergei won the main prize – Grand to study in Central Saint Martins College of Arts and Design, which for over seventy years supplying the fashion business human resources. After his studies, Sergiy worked on projects in Color, became a stylist in the publishing house Sanoma Independed Media. During the work of the stylist Sergey successfully stylized fashion-shooting from Valentin Yudashkin, took part in a special project with RAVENOL Kursovoy. Stylized shoot with Miroslava Duma, Yana Rudkovskaya, Olga Shelest, Galina Yudashkina, Xenia Jakubowski, Elizabeth Amine, Eleanor Cerise and many other characters of the modern fashion industry. Collaborated with the European publishers of the magazines L’officiel (Paris, Latvia, Central Asia), Elle (Bulgaria).
Then moved to Italy and became the creative Director of the European brand Korsun. Three years of working in Korsun, Sergei has created 4 collections that received recognition at the international exhibition in Paris.