— One of the main advantages of Reels is that they can be shown in the news feed of those users who are not yet following you. This gives a wide audience reach and allows you to attract new subscribers and potential clients.

— What strategies do you consider the most effective for attracting audience attention through Reels?

— It is important to remember that a promotion strategy should always be in place, since it is thanks to this that your goals can be achieved. Answers to three main questions will help you come up with the right strategy:
The first and fundamental question is: what is your goal? Rapid growth, monetization, formation of a community of professionals, recognition in a certain environment or media exposure? You can combine several goals in your strategy.

Second – how do you plan to grow? Depending on your chosen goals, choose content types that will help your blog grow: expert videos, interviews, reviews, creative content, storytelling, etc.

Lastly, how will you monetize the content? You can collaborate with various brands or sell your own products. Your content will directly depend on the choice of method.

Cover only those topics that are interesting and understandable to your audience. Shoot and post Reels regularly, don't expect your one post to work. And of course, follow the trends to experiment with the format and presentation of information.

— What are the main mistakes you can name when using Reels?

— The first is ignorance of your target audience and vague positioning. To attract and retain the interest of your audience, it is important to understand what they want to see. Identify your target audience and research their preferences to create content that will be interesting and useful to them. Also define your positioning and what differentiates you from your competitors.

The second is an incorrectly packaged profile. Remember, your profile is your business card. Pay attention to the visual design and integrity of your profile.

Third, the lack of content funnels. You should have an idea of ​​where you are directing your viewers after viewing your Reels – go to the page, subscribe or click on a link. In other words, Reels must have an end goal.

The fourth is inconsistent blog content. It is important that all your publications – Reels, Stories, and posts work together as a single system.

And fifth, the irregularity of publications. Regularity is very important to maintain interest and attract an audience. Many people think that a couple of publications is enough, but this is not so. Try to publish three to four interesting videos per week so that your profile is active and you are regularly seen in users' feeds. Don't give up if you don't see the results you want at first. Be creative and be patient, because this type of promotion really works.

— How do you see the future of the Reels format and its role in blog monetization?

— Short videos of this format are becoming more and more popular and have every chance of becoming one of the main formats for content creation. We don't know how long the reels will last. Maybe a year, maybe two. But the fact that now this is the most effective way to recruit an audience is a fact. Also now the trend is towards multi-channel: in 2024 you should be on all social networks (banned social networks, YouTube, Telegram) and create content that works for your goals. This is a key task.