Crazy. Fashion week in new York starts with an unexpected flash mobs and news. Today it became known that the face of the new campaign, Nike is the 30th anniversary of the slogan “Just Do It”, was an American football player Colin Kapernick. Glory in football is so scandalous that people burn shoes and apparel brand.
Two years ago, an incident occurred which brought a lot of discussion and scandal. Kapernick during the execution of the US national anthem demo left to sit on the bench. This scandal is not over and to secure their outrage in September of the same year, the footballer was on one knee during the anthem. Thus, Kapernick wants to show their dissatisfaction with the President’s policies and brutal methods of treatment by police with blacks.
The decision to make the face of the new advertising campaign of Copernica led to the indignation of Patriotic Americans. They launched a Twitter flashmob #BoycottNike. People put up videos and photos of the burnt shoes and clothing Nike, while leaving unflattering comments.
A big change happened in the policy of the brand Burberry. Now in collections will not be used real fur. It all started with the fact that all the boutiques were covered with new monogram. Go past the shops Burberry now be impossible. But this does not compare with what did the brand in 2017! It became known that the mark burned the unsold goods to a total value of $36 million But the team Burberry promised to do more such will not. The Executive Director of the brand Marco Gobetti also said that they refuse to use real fur – “It’s the key to the long-term success.” September 17 – the new Burberry creative Director Riccardo Tisci will present his debut collection in London!
Who else is actively fighting against real fur? Actress Pamela Anderson for more than five years leading the campaign for the protection of animals, trying to introduce to replace the natural fur of his eco-friendly substitute. In September last year, Pamela noticed that Kim Kardashian, which does not skimp on buying expensive fur coats made of animal fur. This angered the actress, which she has declared “war” Kardashian. She has written Kim open letter, which apparently yielded no results. But Pamela did not accept defeat and decided to give Kardashian a fur coat.