On the positive side, 10 brands of underwear that have abandoned the “ideal” models


На позитиве: 10 бельевых брендов, которые отказались от "идеальных" моделей

By 14 February, all the glossy magazines attacking us with collections of clothing and accessories for a perfect romantic evening. Without underwear it is not complete, but even opening pages in advance possible to tell, what awaits us there: lots of red lace, seductive pose and than-their-girlfriends leggy model. While the fashion world is slowly moving away from the strategy of “sex sells”, dressing gowns and bras in most cases remains predictable.

SPLETNIK.RU offers to move away from stereotypes and look at the underwear brands who recognize that underwear are not only models on the cover, but ordinary women.

1.Oh La La Cheri

The brand was founded in 2007 by French designer in Miami and during that time has become one of the most popular brands in the United States. Traditional American practicality is combined with lessons of seduction in French.

Our clients brand offers the widest choice of styles (from special lingerie for brides-to-day models) and the size model plus-size is constantly removed for advertising and lookbackon. The cost of things averages from 25 to 60 dollars.

2.Elomi

If the previous brand offers a wide size range for every woman, the brand specializiruetsya it on lingerie and swimwear plus-size. The main feature of the brand — the special design of the cups (by the way, the range of the brand, you can find the rare size K, L, M, N, O, and loops up to 105-110).

In addition to the appropriate lingerie on your website and the brand offers different informative articles on how to choose the right bras for large and heavy Breasts. In Russia Elomi can be found in various online shops, the cost varies from five to seven thousand for a bra.

3.Le Journal Intime

The position of the brand is that a woman who feels comfortable, looks much sexier. Therefore, the materials in the manufacture of special attention. So, support is not at the expense of the bones, and with the help of modern compression of the materials.

Has released a brand campaign featuring plus-size model of Cuban origin. From Le Journal Intime there are several different lines, including two basic collections of Monroe and Invisible. Sconces/bralette are an average of 4 200 to 10 200 rubles, pants — 2 400-8 600 rubles, body 300-15 5 900 rubles.

4.Triumph

From using only the painfully thin models with perfect proportions in their campaigns long abandoned and the German brand Triumph (by the way, is a brand with a long history — the company was founded in 1886, when the lingerie market was formed). By the way, the brand is one of the first expanded size range of cups to the size of G. the Prices for the bras start from two thousand rubles, pants — from 600 rubles.

5.Irma

In comparison to the more than century-long history of the Triumph Moscow Irma brand is still very much a baby — mark appeared in July of last year, but the recognition it has achieved. The more interesting that the Duo behind Irma, from the press lurks in every way. But stereotypes are read in each frame to lumbunov no standard models and parameters.

Size range of the brand: from XS to XL and prices range from thousand rubles per briefs, and from 2 500 rubles per sconce.

6.Chantelle

As Triumph, Chantelle is a brand with a long history: the company was founded in 1976, and in 1949 there was a modern brand name. Once upon a time fame he brought to the manufacture of corsets — the symbol of “oppression” of the female body, but such were the times. Today the brand does not set a rigid framework in the removable model is plus-size, girls with tattoos and pregnant.

The lingerie brand is sold in Russia (in addition to online stores to find the brand and the Department store). Prices for panties start at two thousand rubles, and in bras, five thousand.

7.Love Goods

From skinny models and sexy photo shoots on the beach Moscow brand refuses, but in the end, the essence of bodypositive and not to deny 90-60-90, and that any parameters are not condemned, but the dimension line does not become a tool of discrimination.

Last year the brand has launched a special Instagram campaign #buckmeister, which starred including actress Barbara shmykova. The participants also shared their thoughts on beauty and body image.

The brand has a shop on the “Bakery” in Moscow, accepted and online orders. The price of the pants starts from 900 rubles, bras — from two thousand.

8.Baes

While many or don’t know how to approach the topic of bodypositive, if not refuse to pay attention to this target audience (remember the accusations Victoria’s Secret that the brand supports legacy standards and the words of marketing Director ed Razek about making changes VS not yet interested in — this, however, cost him his job), the brand Baes (the name, incidentally, comes from the English word “bae” — cute) refers to it quite naturally.

No banal lace — the brand focuses on bright colors and fun prints, and photo shoot in the style of the paintings of Rubens once again emphasize that canons of beauty — a thing so changeable that you have to spend time trying to match them is simply pathetic. We are all beautiful the way we are — that is the position of the brand.

The kit price is 1 790 rubles.

9.Bilingua Ladies

Brand from Saint-Petersburg does not just sell comfortable underwear, but also tries to teach girls and women more tolerant of your body and yourself.

Even the most beautiful girls are their secret complexes, with which she fights

— writes on the website of the Creator of the brand Inga Bilingual.

Since the beginning of this year mark decided to abandon the usual line with a literal name size, and moved to a dimensional grid in the format 1, 2, 3, 4. The reason for this reform in the relativity of the concepts of small, medium and large (small, medium, large).

Girls will appreciate not only the policy of the brand, but the prices are cowards for 450 rubles, sets from 1 to 300 rubles.

10.Savage x Fenty

And, of course, I must include a selection of one of the most famous celebrity ambassadors bodypositive movement — Rihanna. Presentation of a line of underwear from the singer’s last fashion Week in new York has become a real hymn to the diversity of female beauty.

Despite the star status of the Creator, the prices of things from the collections are quite low — bralette cost in the range of four thousand rubles, the price of briefs begins from thousand roubles.



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