Supermodel and founder of the charity Fund “Naked heart” Natalia Vodianova has created a project that helped in a couple of clicks to donate money to charities and get a cryptocurrency LoveCoins. Elbi social app available in the AppStore with support for Apple Pay. For coins you can buy designer items.
In a special online store Loveshop for LoveCoins you can buy things famous brands like Fendi, Givenchy, H&M Conscious, and many others. The most active can take part in draw of the French fashion house Louis Vuitton. “Elbi — my charity app. Through it, you can transfer a small amount to charity, and also interact with foundations and ordinary people. It stands for Little Big (LB). This means you can achieve a big goal through small steps. Anyone can do it!” Natalia says.
To create a platform from Elbi Vodianova and her team took five years. Their contribution to the development of philanthropy has already managed to estimate in November last year during the conference, the Business of Fashion in Oxfordshire in southern England. Natalia presented a special award for outstanding achievement in fashion and a model example for the whole world. After the official part in honor Natalia had arranged a gala dinner in the Russian style, where all guests were able to try on a headdress, treated to caviar and enjoy a performance of ballet dancer Sergei Polunin.
We will remind that Natalia Vodianova became the face of new eco-friendly collection of the famous brand H&M Conscious Exclusive.
It is reported that all the clothes of this collection will be created from recycled materials – plastic and other debris that was found at the shoreline.
On his page in the social network of Natalia showed heavenly beauty purple dress. It’s hard to imagine nagsasa fabric was once a pile of dirty plastic bottles that the pond was restored to man.
“I am proud to be a part of this campaign H&M Conscious Exclusive. I’m incredibly curious to observe, how to create a new ecological materials. They promise us a great future in the world of fashion,” said Vodianova and added that to buy clothes of their polyester H&M Conscious Exclusive will be on 20 April in the shops of the brand.