Short videos of the Moscow celebrities tell the story of one day’s work and share tips on how to make saturated everyday life much more comfortable.

Recently innovative brand iQOS, an alternative for adult tobacco users, introduced a series of rollers iQOS Stories, starring the Moscow celebrities. In each story, we are talking about a working day of the famous professionals of Moscow. For example, the makeup artist Andrey Shilkov creates a thumbnail image when the frame unexpectedly, it turns out that part of the creative process, which usually journalists and photographers silent, as DJ and stylist Sasha Fedorov shares his candid memories about moving from St. Petersburg to Moscow and tells how changing her routine of iQOS device. From the movie with producer Daria Yastrubitsky viewers learn how actually it works and rests. Soon a series of iQOS Stories will complement the long-awaited story on video of the President of the festival “Silver mercury” Mikhail Simonov. “Time Smoking in the kitchen and the stairs went. Now XXI century – the era of new technologies, allowing us to enjoy the comfort, focusing on the main thing”, – says the hero of the project in his story.

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• Andrey Shilkov

Recall that the technology of heating the tobacco without burning or smoldering, which is used in iQOS, was developed at the Swiss Centre of research and development “Philip Morris international”. It eliminates ashes and smoke, which is annoying as an adult tobacco users and passive smokers. By the way, Russia was among the first countries, along with Japan, Italy, Switzerland, iQOS was launched. Today the brand presents its products in shopping malls, atrium and Afimall, pop-UPS in “metropolis”, “European” and creative space in Artplay and in St. Petersburg iQOS presented in the SEC “Gallery.”