On Wednesday evening, the popular glossy magazine presented awards to the heroes of the year. The winner of the award was Basta, who is also noted as a musician. Leading the event were Ksenia Sobchak and Ivan Urgant, whose comic verbal duel made a lot of noise. 
Last night in the concert hall “Barvikha Luxury Village” hosted the prize, which was awarded to heroes of the year. Traditionally, this party opens the season of social events 2017/18. This year the event organizers and the invited guests decided to demonstrate their knowledge of the latest trends in Internet leading Ivan Urgant and Ksenia Sobchak staged verbal duel, and celebrities recalled the words of the winner of Oxymoron Glory of the CPSU.
On the red carpet of the award noted Mikhail Efremov, Basta, Sergey Mazaev, Yana Rudkovskaya, Svetlana Loboda, Diana, geegun, Dmitry Malikov, Igor Chapurin, Laysan utiasheva, Alexander Petrov and Irina Starshenbaum, IDA and Vladimir Kekhman, Galina Yudashkin and Peter Maksakov, Alexander Terekhov, Yuri Dude, Amiran Sardarov, T-killah, L’one, and many others. Ladies came out in evening gowns and their companions were dressed in tuxedos.
The host Ivan Urgant, as usual, criticized the representatives of high society. This time the showman clashed with a colleague Ksenia Sobchak in the manner of the popular online rap battle. The comic confrontation of celebrities has caused a mixed reaction among Internet users. While some admired the witty, in their opinion, rounds Sobchak and Urgant, while others wrote that the star was unable to get closer to young people and to demonstrate knowledge of the trends.
“Every year – the same person. You are not bothered the same category? This running the bikini area, it’s time to do a proper hair removal! Gray mass, whose purpose in life – the little pictures at the end of the journal. Where it is necessary to consider who embraces. Their looks only editor to himself when love is involved. (…) Cocktail of contempt drops to finish. I better go on foot in Krylatskoe than the 17th time will host the award GQ. Round!” asked Urgant guests of the evening.
Xenia, on the contrary, he defended a social gathering and criticized Ivan. It should be noted that this is not the first time Urgant becomes a participant in the verbal duels in his evening shows, he had “portletize” the leader of group “Leningrad” Sergei Shnurov, as well as with co-presenter Dmitry Khrustalev. The award of the periodical Sobchak portrayed that is deeply outraged by the passages of a showman. The audience greeted the performance of thunderous applause.
“Who you hang noodles on the ears, mediocre cook from “Smak”? Culinary exercise you put the case Belotserkovsky cancer. Every evening the audience of the First channel turns on your nervous laughter. For five consecutive years an eyesore, TVs melting! His jokes rape us like Robinson Friday. Doll dressed up by a talented stylist. Although the bow of your home – homeless man from Tajikistan. (…) You’re not leading the number one, you fat-faced zero,” retorted Sobchak.
At the end of the ceremony GQ magazine’s hero and musician of the year was rapper Basta, an actor, Mikhail Efremov, female, Yana Troyanova, Director – Andrey Zvyagintsev, the athlete Denis Glushakov, producer – Timothy, and businessman Dmitry Grishin. The award and noted journalist Yuri Dude, which develops the author’s show “wdud” on the YouTube channel, as well as Director of the Cantemir Balagula, who directed the film “Anguish”. In addition, the coveted award went to RBC Rodion Capelo, which released a picture of the problem of alcoholism in Russia.
By the way, the whole evening the guests of the event were photographed and filmed the video on the background light installations, dedicated to the ceremony. Shots taken near an unusual art object, dazzled a star “Instagram”.