In recent times the woman’s age has repeatedly been one of the most popular topics in the world of fashion. So, us Vogue has raised the minimum age of models participating in the filming of the magazine and the brand Helmut Lang has made the faces of its autumn advertising campaign of the residents of South Wales in old age.
The authors of this idea decided to show the world the representatives of the older generation to tell about his love for Wales. 86-year-old Margaret, a former funeral Director, was one of the models of the campaign.
What I think about Wales? I love it, ‘ she says in the video.
Dilis Price in an advertising campaign for Helmut Lang
It coincided with dilys Price, set a world record as the oldest parachutist, also agreed to participate in the commercial shoot.
Fashion photo shoots often take place in beautiful places with the participation of famous models, but creative Director Charlotte James went the other way. The source of her inspiration were residents of Merthyr Tydfil County Wales.
Video from Instagram