Gigi Hadid

24-year-old Gigi Hadid, recently starred at the Met Gala, has become the heroine of the new advertising campaign for British brand Burberry. Posting pictures with a model, creative Director Riccardo Tisci has announced the release of a new collection of Monogram. The start of sales is scheduled for may 22.

Gigi Hadid

Last year, the designer changed the logo of the brand: now the Burberry symbol is a combination of the initials of the brand founder Thomas Burberry. Familiarity with the developed Peter Sevilla design was widespread in different countries of the world there was a huge installation with the new logo. Part of the project has now become a special capsule collection.

Gigi Hadid poses in new pictures in four different images: the girls of poseur (Hello, Instagram!), graceful lady, discreet gentlemen and a boy-Tomboy. Thus the Silence stressed the relationship of modernity and heritage of the brand that he wanted to join in the new collection. The author of the pictures was the British photographer Nick knight, and stylized photo shoot Katy England.

When I started at Burberry, I spent a lot of time in the archives exploring the rich history of the fashion house. I was very interested in Thomas Burberry, as he was not only as inventor and innovator, but also as a man, husband and father,

— shared Silence.