Natasha Poly and Maria Fedorova
The evening of September 4 all the mods in advance freed from other things, because for fans of brands and shopping there is no event more important than the opening of the new season! Presentation of new flavors, exclusive offers, discounts and, of course, a great atmosphere to attract Fashion’s Night Out not only shoppers, but also a lot of stars.
This year among the guests were seen Polina Gagarina, Yana Rudkovskaya, Victoria Shelegova, Fyodor Smolov (Yes, the players also closely follow the fashion trends) and many other stars. The whole evening we conducted an online broadcast and you could observe the arrival of celebrities on the main trendy party. Now it’s time to tell you all about it in our report!
The material is updated
The main heroine of the evening, of course, was model Natasha Poly, which this year is the official Ambassador of the event. Along with the main Vogue editor Masha Fedorova Poly launched the fashion marathon in Tsvetnoy Central market.
Masha Fedorova and Natasha Poly
The top model appeared in a striking outfit: black jacket with voluminous sleeves and a fitted skirt with floral print. By the way, the flowers were the main motif fancy parties this year, the Russian designers have created especially for FNO a whole line of t-shirts. In his creation of each designer in their own way interpret one of the most popular prints this summer.
Fedorov and Poly, first thing we went to see the corners on the Shoe, the particular interest was caused not glamorous shoes, as you’d expect, and sports brands. Next fashion Duo looked to the corner “Rive Gauche”, where Natalia Davydova, better known to network users as Aunt, presented the fragrance from Carolina Herrera.
Natasha Poly, Masha Fedorova, Natalia Davydova
While photographers were chasing a very fast moving around the room Natasha Poly, stylist Vlad Lisovets were seen in the corner of the brand Comme des Garçons. One glance at him was enough to understand that for the new season Vlad is ready. The noisy fashion of the ball, it stood out bright neon yellow-green jacket from Balenciaga, but other parts of the image were kept in the dark. Vlad urged not to be afraid and be sure to try on the main trend of autumn, but don’t forget about the sense of measures.
Better to start with one bright color. Then you can add another one, but it is better to stay
— advised stylist.
Vlad Lisovets
Igor Chapurin
Well, the people all were added — the mood at the entrance asked DJs and, of course, bartenders! After the welcome drink, the visitors immediately hastened to be the first to learn about all presented in the evening news, and even chat with the designers favorite brands. So, in the corner 12Storeez buyers personally met one of the founders of the brand Irina Glamazdina.
By eight o’clock secular party began to move Tsvetnoy Boulevard with Petrovka. Time to change Natasha Poly and Masha Fedorova met the fashion Director of TSUM Alla werber.
One of the most fashionable shops of the capital, guests of this evening was waiting for a rich program. While on the first floor listened to the first fragrance collection from Alexander McQueen, exclusive perfume series from Ex Nihilo, and immersed in the atmosphere of old England from British brand Penhaligon’s, where he presented a new collection of spirits Hidden London (the guards at the entrance became, perhaps, the main object of selfie tonight, after stars, of course), on the top floor was just not crowded in the new gaming area Chanel.
You heard right — the name is not just a tribute to marketing ploys. In the new stylized gaming club slots pop-up space, you can try yourself in the role of gamer, and if successful even to receive the prizes. However, gambling in the evening was not all — turn in the usual beauty-corners of the brand was no less.
But the real epicenter of secular merriment was, perhaps, the fourth floor. Is there a special VIP area, flocked all the celebrities, but bar some stars did not stay, and immediately went to learn the assortment of floor brands. The most popular was the corner of Yana Rudkovskaya, where the producer unveiled its collection of down insulated ski suits and inflated shiny mittens — they are, by the way, Jan presented his star guests.
To congratulate Rudkovskaya came Lena Perminova, Yulia Baranovskaya, Victoria Shelegova, Polina Gagarina and many other celebrities. Noticing in the collection, and a trendy neon-green suit, of course, we asked Ian about the main trends of the season, but then it turned out that a celebrity is closely following not only fashion trends, but also for publications on our website. The other day we published an article a decade of the “Garage” where it was mentioned that Ian was in the “black list” Dasha Zhukova. So, FNO has become a second editor: edits, on this occasion, Rudkovskaya hastened to make to the coordination of cause and effect. The “black list” really is, but is it not she, and contemporary art.
I can provide screenshots when the Garage asked me repeatedly. But I don’t have time, and I’m not interested in modern art. I’m interested in Russian art of XVIII-XIX centuries. And to all serious antique auctions, salons I go to. If I wanted to get into the Garage, I would have been there in the forefront. Yana Rudkovskaya doesn’t contain the word “no” just has something that I don’t care
— clearly explained to the celebrity.
After shopping, the audience went to have fun on. Those to whom invitations to the official party did not get, tried to make some fun under incendiary DJ set Natalia Turovnikova, which, like last year, I played in TG “Fashion season”, or was directed to evaluate another promising musical novelty in the Tsvetnoy Department Store. Under the closing of the main fashion of the evening on the first floor of the store was rather crowded of all, and the singer Kah-lo managed to really get the crowd.
Well, made some noise and also stocked up!