Fashion digest: possession of the business Kanye West, Kim Kardashian to Boxing Adriana Lima

Модный дайджест: от завладевшей бизнесом Канье Уэста Ким Кардашьян до боксирующей Адрианы Лимы

Kanye West and Kim Kardashian

The main fashion Week is over, but the impressions from them long enough to discuss what they see the collection and choose the best trends of the next season on the pages of glossy magazines will be a long time. About what else is happening in the industry, read our digest.

1.Kim Kardashian took the Kanye West business

Kim Kardashian, who has built a successful business Empire just for his personality, knows how to earn money and to monetize everything. Now sources of income for the stars of the reality show will be more. As she said in an interview with Ashley Graham in her new Internet show, Pretty Big Deal, husband Kanye West made Kim’s business partner, handing her a portion of the shares of his brand Yeezy. According to Kardashian, it was a gift for mother’s Day. In addition, so West thanked wife for what she is not cooperating with its competitors. To “humble” the gift Kanye got a check for a considerable sum.

Модный дайджест: от завладевшей бизнесом Канье Уэста Ким Кардашьян до боксирующей Адрианы Лимы Kanye West and Kim Kardashian

When I opened the envelope, there laid a check for one million dollars and a note: “Thank you for always support me.” And then I saw the contract for the joint ownership of the brand,

— said Kardashian.

2.Adriana Lima has become the new Ambassador of Puma

37-year-old Brazilian supermodel, who recently starred in a new ad for the beauty brand Maybelline New York, the beginning of a long-term cooperation with German sports brand. Now she will become the face of advertising campaigns Puma around the world.

The brand aims to show women that working hard and by being yourself, you can achieve any goal. For me, the partnership with Puma is an opportunity to share the story of my daily training on the way to a balanced and healthy lifestyle

— told the Lima, which is not only a star of the catwalk, but also the mother of two children.

The representatives of the brand said that adriana is the ideal embodiment of the character Puma — model actively engaged in fitness and Boxing in real life, so shooting in the campaign had it easy.

3.Ashley Graham became the face of a new line of plus-size from Mango

Popular brand released a new autumn-winter collection, which included clothing from 44-th to 60-th size. Imagine invited the most famous model plus size Ashley Graham. The slogan of the campaign was the phrase, I am what I am (“I am what I am”), emphasizing how important it is to accept yourself. This is a collection for the strong spirit of women who fearlessly declare themselves out loud.

4.Sati Kazanova, Anna Churina and others at the party Sokolov Jewelry

Jewelry has always been an integral part of the image of the stars to recall the luxurious necklace Elizabeth Taylor from Bvlgari or love Marilyn Monroe the diamonds. Patriotic stars also willing to choose accessories for a bold jewellery, so watching the news — the presentation of the new collection from Sokolov brought together well-known actress and singer, including Sati Kazanova, Anna Churina, Maria Shumakova, Sogdiana, and others.

5.Became known date of opening of COS in Moscow

Fans of the Swedish brand happy even in the summer, when it officially became known that COS is coming to Russia. Lots of people have been afraid to believe his luck, because the company had met several times to enter our market, but the plans were never implemented. Now the brand, it seems, is not prevented and the long-awaited moment is right here — this week announced that the COS store will open its doors on 2 November in the shopping center “Afimall city”.

Модный дайджест: от завладевшей бизнесом Канье Уэста Ким Кардашьян до боксирующей Адрианы Лимы