All the attention in the world of fashion continues to be confined mainly to the shows of the autumn-winter collections. Now there is already the final cycle of fashion Week in Paris, and all with bated breath waiting for the Chanel show, which will be dedicated to the memory of Karl Lagerfeld. Well other notable news we’ve gathered in our traditional digest.
1.Ashley Graham released her third capsule collection for Marina Rinaldi
Model plus size Ashley Graham has been collaborating with the brand Marina Rinaldi. This time the celebrity took part in the development of the luxury denim collection inspired by the 70s style, reinterpreted in bold, and sexy spirit.
Novelties of the season spring-summer 2019 Ashley presented in the lookbook itself, and in not quite usual manner: the model poses with perky curls.
2.Cardi B starred in the new campaign Reebok
Renowned Grammy-nominated rapper and owner of the award “Grammy” continues its successful cooperation with the sports brand, whose Ambassador she was at the end of last year. Now Cardi B became the heroine of the advertising campaign restart the legendary model from the 90s Aztrek.
3.Brand Etam announced a fitness marathon with prizes
To join Sozu, the same consciousness is not enough — need and motivation! And always nice when efforts are encouraged! This path and decided to go brand Etam: first of March in stores action starts, in which participants will receive valuable prizes. So, when buying clothes or accessories from the sportswear collection BE+ to $ 4 999 rubles, you can get the opportunity to play sports at the best venues of Moscow and St. Petersburg.
And among all registered participants then will play a two-week fitness tour to Bali during the may holidays.
4.New initiatives to protect the environment — not only in fashion
Concern about the environment lately has become the main theme: many brands abandon natural furs and leather, integrated in the production of recyclable materials and seeking to reduce negative impact on nature. This movement was joined by the brand Guess.
The brand has launched a special line of Eco Denim. The goal is to give old things a new life with the help of innovative methods of processing. As stated in the press release, things are made from organic 100% cotton, produced without the use of fertilizers, pesticides and GMOs.
But, in fact, ecoprogram go far beyond fashion. So, this week it became known that the Museum of modern art “Garage” will provide a comprehensive assessment of its activities from the point of view of ecology. The first results of the analysis is already: every year on the production of invitation cards left five trees and 1,250 liters of water. The Museum has now decided to refuse to print paper tickets and send out only electronic invitations.
5.Hamilton has released a watch to feel like a movie hero
At the beginning of this week, all actively discussed the ceremony of “Oscar”, and the fans have something to entertain themselves, in addition to tickets for the premiere. So, thanks time brand Hamilton you can feel like the hero of the film “interstellar”. The fact that the model hours The Murph, who had the daughter of the protagonist played by Matthew McConaughey, was developed specifically for the film. Now the brand has decided to release their sale — fans, however, still hurry up, because the release is limited to 2 to 555 copies.
Hamilton Khaki Field Murph still from the film “interstellar”