No photoshop, only natural beauty. The new Pirelli calendar 2017 will promote natural beauty. The author of the calendar is Peter Lindbergh, who gathered a constellation of Hollywood beauties – Julianne Moore, Robin Wright, Uma Thurman and Nicole Kidman. Yesterday they held a press conference in Paris.

All heroines calendar for 40 years, and this choice is not accidental. Peter wanted to show their natural beauty without using a photo editor. The rejection of modern standards of beauty and so popular in Hollywood, the cult of youth has become a new concept of Pirelli.
Not for the first time to shoot there are different standards. So, Annie Leibovitz, who shot models in the past year, I wanted to show the diversity and natural beauty of women. Then her heroes were Serena Williams, Yogo Ono, Amy Schumer and others. Lindberg, can be said to have followed this line.

“All used to seeing retouched pictures of these women, but their natural beauty makes a much stronger impression. I want this calendar has approved a new standard of beauty, different from that to which we are accustomed in our consumer society.
Modern society enforces to all the unnatural cult of youth and beauty, and I invite all to look at the past and try to understand that this concept makes women unhappy, and perfection is unattainable.

This opportunity has given me a platform Pirelli, I want to spread your message: beauty is much more than what we’re used to seeing in advertising,” said Lindberg.