An unprecedented boom on the holiday in Gum.

Ingeborga Dapkunaite and Mikhail Kusnirovich

Photo: courtesy of the organizers of the event

Such concentrations of people in the heart of the capital was not observed for a long time. At 10 am for the opening of Gum in front of the shopping complex is already lined up. Curious stayed and, not hesitating, asked, “For what stand?” The answer has led many into confusion: “ice cream”.

The queue for ice cream stretched out on the GUM

Photo: courtesy of the organizers of the event

The young man rushed at full speed by Nikolskaya and shouted to someone in the phone on the street: “Here, have ice cream for only 25 rubles. I need you back”. But citizens relish not only unprecedented cheapness. Ice cream, stood in line, it was possible to obtain from the hands of their favorite artists, TV presenters, sportsmen and musicians. For example, Valdis Pelsh or Svetlana Ivanova. And Mikhail Galustyan, Ingeborga Dapkunaite, Zara, Lena Temnikova, Irina Pegawai. Yes, and take a picture with their idol! Many women lined up to Valery Meladze. He had a huge success with the ladies of all ages. And celebrities all came and came, wore a cute striped vests, disposable gloves, and a straw hat boater as tourists. This uniform is “good ice cream” was to face everyone.

Irina Pegova

Photo: courtesy of the organizers of the event

Mikhail Galustyan and Valery Meladze

Photo: courtesy of the organizers of the event

I must say that for the stars it was challenging. Do you try to sell something, if you are surrounded by a crowd that seems to have no end. But all the celebrities have passed with flying colours this difficult exam.

Alexei Nemov, Egor Beroev and Valdis Pelsh

Photo: courtesy of the organizers of the event

Selling ice cream was accompanied by even some skirmishes. At some point in the queue began to argue, familiar to many from childhood, “You here did not stand”. Someone started to claim that they came specifically to visit an’she. In order to defuse the situation Valdis Pelsh pulled out his large wallet, pulled out a couple of thousand and to the surprise of the audience said, “I’ll pay for my guests”.

Valdis Pelsh and Zara son

Photo: courtesy of the organizers of the event

But the calm was Egor Beroev, who spent Gum all day. The fact that he was in some degree responsible for what is happening. After a Day of ice-cream in Gum for the second time was held jointly with the Charity Fund supporting children with special needs “I am!” Yegor Beroev and Ksenia Alferova. And when those annoying journalists asked Yegor, surely he will do this all day until nine at night, he smiled and said, “I’m ready to do it all my life.”

Photo: courtesy of the organizers of the event

A wonderful tradition to celebrate the Day of ice cream originated in 2012, the 120th anniversary of Gum, and since then, the festival became an annual event. It is not surprising that it is accompanied by such excitement. About it knows the whole of Moscow. By the way, some stars came with their children. For example, the singer Dawn has helped her seven year old son, Danya.

Zara with her son Danya

Photo: courtesy of the organizers of the event

By the way, the organizers were a bit worried about the weather. But decided: no matter how capricious nor was this summer, ice cream in Gum still in demand! But lucky with the weather. There was no rain, no hurricane. Gently the sun was shining, and its rays pass freely through the glass roof of the Gum, creating a particularly elevated mood. All this and rejoiced inexpressibly. But more positive emotions evoked range. Specially for this holiday GUM prepared more than 130 000 scoops of ice cream: a gentle cream, a favorite creme brulee, melon, blueberry, blackcurrant, strawberry ice cream, popular among gourmets pistachio and “chocolate chip”, a famous ice-cream in rustling foil.

Diana Gurtskaya and Catherine velichenko

Photo: courtesy of the organizers of the event

Egor Beroev was incredibly proud. “Today, for the second time, the second year a miracle happens: GUM together with our charity Foundation “I exist!” sells the famous ice cream along with special children, — said the actor. — A very large flow of funds will go to project “Amazing house”, designed for support and social adaptation of special children, under the age of 18. We want to save them from the cruel system of boarding, which they are ruining, to help them get into a normal life: to create families, to work. Now our wards are very helpful for us. For example, Vadim, who last year ran away from a crowd, today, quietly standing nearby, smiling. I am glad that our famous presenters, actors, singers responded to our call and came to the GUM to help us. And I am happy that so many caring, because the world rests on such people.”

Lena Temnikova and children with special needs

Photo: courtesy of the organizers of the event

And singer Elena Temnikova proposed to add in the future and the coconut ice cream: “And for the next Day ice cream, which I will definitely take part, this idea came in one more glass layers to stack a few tastes. It will be a hit!”