Бьюти-дайджест: от handmade-помады до коллекции Sephora, вдохновленной мороженым

The famous Naked palette 1 from Urban Decay are removed from production, Sephora and ice cream Museum in San Francisco has released a collaborative collection, and in Moscow has opened Europe’s first laboratory for the creation of personalized lipstick. What else they talked about in the world of beauty this week — read our material.

Collection Sephora and ice cream Museum in San Francisco for the sweet tooth

Popular in Instagram ice cream Museum, which both look like Katy Perry and beyoncé, has created a makeup line in conjunction with Sephora. It includes makeup brushes, the handles of which are decorated with colored drops, glitter on a stick, reminiscent of lollipops, eyeshadow palette, similar to a Popsicle, and fashionable multi-colored false eyelashes, and a cute bracelet, charms which hid lip balm. All the colors, of course, bright and juicy to the fall was not so sad. Product prices range from 18 to 64 dollars.

Part with the Naked palette 1, Urban Decay. And this is not a rumor!

Fans of Urban Decay around the world contend: with sales off the Naked palette, which made a real revolution in the world of neutral shades. The tool came to light in 2010. Then Wendy Zomnir, the co-founder of the brand, gathered colleagues and asked to bring any shades of eyeshadow, which, in their opinion, to do on a desert island. So there Naked. They say every six seconds in the world sold one such palette, and Forbes magazine even declared it the “iPhone in the world of makeup.” Specially for all the lovers in the palette legend in Russia will be the final batch of thousands of the latest pieces made of palettes (the cost of the mosaic — 4 700 rubles). Each has its own unique number listed on the package. On the website you can choose your lucky number and know in what store it can be purchased or ordered online. And better hurry, the “criminals” the rooms are already sold out.

Бьюти-дайджест: от handmade-помады до коллекции Sephora, вдохновленной мороженым

A new beauty line, Lady Gaga

Lady Gaga is not only a talented singer, dancer, actress and the winner of six awards “Grammy” and “Golden globe”, but make-up expert. It became known that the star has registered its own brand of cosmetics Beauty Haus. The range will be 70 funds, among them cleansing foam, masks, oils, as well as Foundation, blush, products for eyebrows, lipsticks, balms and glosses. The project is already supported by major California venture capital company Lightspeed Venture Partners, which has invested in a range from 5 to 10 million dollars, so the product can not worry. According to L’officiel, the launch of the brand will take place in February next year.

Gaga is no stranger to the world of beauty. In 2012 she launched her first and so far the only fragrance called Fame. She also collaborated with M. A. C., advertising lipstick Viva Glam in 2009 and 2011.

Бьюти-дайджест: от handmade-помады до коллекции Sephora, вдохновленной мороженым

Account beauty line Gucci appeared in Instagram (but you will not find a photo of the liners and lipsticks)

As we imagine a typical account of beauty brand: dozens of photos of lipsticks, Swatch, footage from the advertising campaign. But Gucci decided to launch perhaps the most unusual Instagram about beauty. According to the authors, the account @guccibeauty should cover the geography, culture, history and different ethnic groups. Here you and pictures of Ancient Egypt, and portraits of royalty, and the work of the postimpressionists, stored in private collections and the most famous galleries in the world, including the Uffizi gallery in Florence and the Metropolitan Museum in new York. And don’t forget to read the captions. Each post is accompanied by not a set of banal hashtags, and the history of the creation of a work of art, description of style and technology. We have already signed up you suggest.

Бьюти-дайджест: от handmade-помады до коллекции Sephora, вдохновленной мороженым

Perhaps you didn’t know, but not so long ago many women cooked the lipstick right in the kitchen. The company now offers LipLab ourselves to be a beauty cook. You can come up with a color (in the collection of 200 different pigments from pale pink to acid green), choose a basis of lipstick (matte, cream or glossy), add flavor (how about a lipstick with the taste of pink champagne?), various additives (for example, to increase the volume of the lips), sequins, SPF and much more. Everything is mixed in front of you and poured into a special form. Once the lipstick is set, it is placed into the vial and box. The whole process takes about 30-40 minutes. All the pleasure is worth 1 990 rubles.