We are seeing a real evolution in the world of advertising — a 20-year-old model Kate Grant, born with down syndrome, became the face of cosmetic brand Benefit. The network launched an unusual flash mob where participants do makeup potatoes and Chanel unveiled a new video in support of the fragrance Chance Eau Tendre. What else was said this week in the world of beauty read our material.
Model with down syndrome Kate Grant became the face of Benefit
Benefit Cosmetics are tired of formulaic faces, so they invited 20-year-old Kate Grant, born with down syndrome as the face of eyeliner Roller Lash Line. The girl from Northern Ireland became popular after winning the beauty contest Teen Ultimate Beauty Of The World. To participate in the beauty contest she was invited personally by the Director Taylor-RAE Hamilton, who saw pictures girls in Facebook. By this time Kate had already participated in the fashion Week in Belfast and was shot for advertising.
My dream has come true. And this dream is to inspire and get young people with down syndrome and others to believe in themselves, she said.
Makeup for potatoes
The network started a new mob under the name Potato Portrait Challenge, where participants do makeup potatoes. Yes, with this makeup. Makeup artists from all over the world produce beauty tutorials. The trend may seem strange, but the result is impressive (follow the hashtag #potatomakeup and see for yourself).
The beginning of the action our compatriot Elon, Balasan @elona_balasyan. She first posted a video with the original demonstration of their skills to create the makeup using a regular potato. It was unclear whether the clip is a joke, but it inspired many makeup artists to take the challenge and share your results on Instagram.
I think that potatoes are the perfect base for makeup because it is a bit dry, make falls flat. Tubers smooth, mascara, pressed powder and shadows seem fine. Perhaps the bag would also have something sensible happened, but I guess it wouldn’t be suitable
— says makeup artist Caitlin rubra.
Powder Foundation with concealer for gray hair Insta Recharge, Wella Professionals
Not the blink of an eye grow roots? Then you probably need a concealer for hair from Wella Professionals. It is a kind of powder-concealer that roots touch-up paint, and the color streaked strands will refresh, and visually add volume, with its help, even eyebrow makeup can do!
A convenient brush applicator ensures precise application of the product. In the palette — five shades (light blonde, blonde, light brown, brown, and black).
Adam Levine became the new Ambassador of L’oréal Men Expert
39-year-old Adam Levine will join the family of L’oréal Paris will introduce men’s range for facial treatment “Hydra energetic”, and another singer has a crucial mission — on a global level to raise awareness among men on issues of daily care.
My skin care as simple as possible. I have so many things to do for the day, so in General: take a shower, clean the skin and moisturize it. Love easy to use products. The main task of the line “Hydra energetic” — charge the skin with energy! My favorites — cream “Moisturizing care 24 hours”, which, incidentally, is suitable for all skin types, and roller around the eyes, which eliminates the signs of fatigue,
— told the artist.
The collection also includes shaving gel, moisturizing cream, gel and lotion after shave “Hydra energetic Ice effect,” texture instantly removes burning sensation, relieves irritation and soothes the skin.
Just dance! The new commercial of the fragrance Chance Eau Tendre, Chanel
This year everyone’s favorite fragrance Chance Eau Tendre will appear in a new concentration — eau de Parfum. The main “nose” of Chanel’s Olivier Polge with my lab decided to refresh the floral-fruity combination. In the heart of the fragrance still pulsating tropical Jasmine absolute, rose essence and white musk, but a crisp cotton shade with tart grapefruit and persimmon.
The new product complements the Quartet of fragrances from the Chance. A base perfume composition is Jasmine, refreshing citrus, pink pepper and wood-siprova. Water in the toilet Chance Eau Fraiche “the ringleader” is lemon zest. The delicate fragrance of Chance Eau Tendre Chance envelops Jasmine heart mist a delicate musky notes, complemented by grapefruit and quince. Chance Eau Vive is the bitter grapefruit combined with red orange, cedar and floral notes of iris and Jasmine.
In honor of the premiere of Chanel presented a new advertising campaign. The video was directed by Illustrator, designer and photographer Jean-Paul Goude. With Chanel it binds almost 30 years of friendship (he filmed a video in support of flavor Egoiste, which was so popular in the 90s). For the choreography answered Ryan Heffington, winner of MTV Music Awards for the music video to Chandelier singer Sia and two-time nominee for the award “Grammy”. And the track is recorded fashionable DJ and composer Sam Spiegel.