Margo, Sudo and JI

Kendall Jenner, Gigi Hadid and other famous girls who had played Balmain, will have to make room. Creative Director of fashion house Olivier Rusten chose the faces of the new advertising campaign digital models Margo, Sudo and JI.

3D-Trinity created by photographer Cameron-James Wilson, have already appeared in the first frame on the network.

Margo, Sudo and JI

Anyone can join the ranks of the Balmain army. We just need to share our spirit of adventure, as do the new virtual icons, Margo, Sudo and JI who embody beauty, style rock-n-roll and unshakable confidence – the message says on the official website of the brand.

Sudo

Black Sudu became famous before the start of the campaign. Cameron-James Wilson established it in 2017, but now on her page in Instagram signed by 139 thousand followers. She appeared in the filming Fenty Beauty, Women’s Wear Daily and Cosmopolitan. Thus, the popularity of virtual models is increasing.

Margot and JI

Gigi Hadid at the Balmain show in 2017

Kendall Jenner

Source
Harpers Bazaar