Presenter and chief editor of the project “StarHit” became one of the main newsmakers last summer. The press has long discussed his departure from the First channel “Russia 1”. Andrey Malakhov told about the successes he has achieved for the year.
For almost a year, fans are wondering why Andrei Malakhov left the channel and became one of the brightest stars “Russia 1”. It’s been 11 months since his departure, and, according to the moderator, he always perelistnut the old page.
In the current television season, as recognized by the host, he broke all records, and a new stage in his career he became one of the most successful in his life.
Andrew, now you can tell why I left my First channel?
Look, I’m already eleven months ago scrolled forever this page and suggest to stop discussing the past. Let’s talk about the current television season, by the way, one of the most successful in my life. About how I have lived this year.—
Yeah, I saw the ratings. According to “Mediascope” – you first. And “live” and “Hello, Andrew!” in its timeslot absolute leaders (the proportion of “Live” 16,8; rating is 4.8. Share “Hello, Andrew!” 14,6; rating of 5.12. For the audience, “people 25+”). Imagine how “happy” some of your former colleagues, predicted the failure of the Malakhov.
I like the national team of Russia on football. Evil attacks me, only tone. Perhaps even better, than training in the gym. What did not write about me in some editions: “Malakhov is going to go on maternity leave”, “Andrew will now advertise the ointment for joints.” PR agencies have made good money on it. I feel sorry for those who is financed. The effect was the opposite! Loyal viewers didn’t abandon me. We again first! —
But let’s be honest: “live” starts at 17.55, many of those who loved to speak, hasn’t come home yet. And anyway, you know that more and more people watching programmes via the Internet.
Rumors about the death of television are greatly exaggerated, and at the core of successful Internet is always content. It was nice when three months ago the management of the channel “Russia” said that the program “live” was awarded the Golden YouTube button. Never knew that such a button exists.
I also recently learned about it, so you are now a millionaire?!
It’s incredible, but it turned out that this television season the number of subscribers to “Live” in YouTube increased from 400 thousand to a million! And if you take the entire audience of our program, it is almost 32 000 000 unique viewers per month (TV and Internet).—
Not embarrassed that this button in the air you were handed a character, to put it mildly, questionable.
If you’re about Olga Buzova, I will say one thing: probably, it can be treated differently, but to ignore it today. And I recall that all happened on the program, which we called “wordsmiths” – 20 years later” and sitting in the Studio, the journalists who once worked at this high-profile show. You can argue long about changing technology, but mainstream is still the same. One of the first heroines of those “Sharks” was Masha Rasputina, who told me that she at that moment had an affair with Philip Kirkorov, but marry him she does not want because he loves athletes. Twenty years later, the heroine of the program is Olga Buzova, and she says that she’s having an affair with Philip Kirkorov, but marry him she does not want because he loves athletes. Nothing, as you can see, in this regard has not changed.—
While we’re on the topic of awards, please tell us how feel about the fact that Konstantin Ernst gave you a figurine of TEFI for the program “Let them talk”, at the last ceremony?
I’m more than ten years waiting for this award and received it as an afterword. I used to look to the future, not the past, so let this memorable gift will remain in the First channel.
You mention the channel guide, how do you like working with Oleg Dobrodeev?
I like that on the channel “Russia” my ideas always find support. And the main thing – here, hear me! The more that I appear in a completely new capacity as a producer. In the modern world for decision-making is required rather than minutes and seconds, this fully applies to the TV. Anton Zlatopolsky and Oleg Dobrodeyev a very long time in this industry but is instantly reacting to it. This is one of the most mobile people.
But they say that you son was named after another of his head – Alexander Mitroshenkova?
He’s not the boss and my partner. We started on “the First channel” have made a “Big wash”, “Five evenings”, and then “Let them talk”. Created a program at the intersection of real life, changing the genre of the talk show. Today’s viewers are no longer interested in just history, he wants to see characters in development. And either falls in love with these characters, or shocked, or they leave him indifferent. In any case, cause emotion. After all, what is contemporary art, part of which is the TV? Picture thing, a performance, a program should not leave you indifferent. You think back to what he saw, I want to discuss: “You were watching, you know?!” That’s why, for example, the first part of the program “Hands-bazookas” on the mindless swaying from Pyatigorsk Cyril Tereshin, was not only crazy, but almost 10 million views on YouTube. After all, we have touched on a very sensitive issue – life for the likes of the consequences of the thirst for popularity at any cost. A month later returned to the hero, to get giant muscles with injections, helped to do the surgery. Then he met with his idol, Brazilian likeness of the Hulk – Romario DOS Santos, and he explained that he was in a similar situation, and if Kirill will continue the threat of injection may lose not only them, but also of life.
How you, the person who takes about the hand-Bazooka, Diana Shurygina and young ex-wife of Armen Dzhigarkhanyan, brought to Syria?
The broadcast was timed to February 23, I wanted to show those who today protect our peaceful sky, however pathetic it may sound. We tried to recreate the last minute to day life of a pilot, Hero of Russia Roman Filipova, telling how he was going to exploit. So the stories and characters are very different.—
You know, on primetime, in which was opened “Let them talk” to grieve is useless, but the audience that was on the “First” one that sits in front of the TV now, is different. Serious, deep themes she’s hardly a priority.
We go out five times a week and try to keep the balance. Monday can put the story of the European champion bodybuilding, who first saw my sister and met with left him in childhood by the mother. Tuesday will introduce the audience with the sensational story of the inhabitant of Moscow suburbs Margarita Gracheva. Jealous husband cut off her hands, and we collected young woman the money for dentures. Wednesday talk about the sad fate of the actress Irina Zybina. If our reporters didn’t call an ambulance, widow of Eugene Evstigneeva that solder black realtors could die. On Thursday, present a difficult situation involving the family now Masha Shukshina and 19-year-old girlfriend of her son Frey silber. Three months ago the girl gave birth to a boy, but Makar stubbornly refused paternity. Today, not without our participation, a tiny great-grandson of Vasily Shukshin recognized as famous relatives. And on the last day to do a DNA test and find out whether, for example, Dmitry Fedotov, the son of the famous artist Vyacheslav Shalevich!
To publish broadcast the results of the DNA tests – that you came up with?
That’s me. This move, by the way, many now use. Also exploit the idea of the program “lie Detector”, to which I was directly involved. I struggle with myself. Every time you have to come up with something new, so I was curious. Understand that competitors is, then pick up and will stagnate. It turns out a one-sided game, but that is the lot of all who in this race ahead.—
How do you feel about the fact that all this genre call your name? The name “Malakhov” has become a household word and even the public.
Yes, I often hear: “I Saw on Dr. oz”, “Go to Malakhov”. Viewers know that any big story will always appear in the transfer of Andrei Malakhov. It is a good and old tradition. It’s nice that the case, which I like, causes an echo in the hearts of the people.—
I have to ask about the new Saturday show, which is your name, “hi, Andrew!”. You began to miss the same format?
The first thing I notice is that this program comes from a completely different, purpose-built Studio.
Some even consider it the best in Europe.
I can’t judge, never had the opportunity to visit all. But the Studio is indeed very good, this was told me by many Western producers. And the main task of this program is to be quoted, must be single story, which is then long to discuss. Emmanuel Vitorgan, 78 years old became a father for the first time showing us the baby. Or the singer Anka, known for the smash hit “you’re not a pilot.” Who could have imagined that her daughter Polina in collaboration with Eminem would receive a Grammy! A program about the biggest wedding of the year? The citation index is always very high. I am very sociable person and I wanted to create a program where you can collect guests at a large round table and just talk. To discuss pressing issues, to think of a funny situation and history, but just to laugh and relax, without reference to a specific scenario. This transfer especially touches me with its warmth and atmosphere. All of us, together with the audience, becoming one—
Back to the topic “the world wide web and TV”…
I’m waiting for the moment when the ratings start to count, given the number of views on the Internet, because sometimes one and the same subject are parallel to the two programs. For me it is important to stay original, independent and don’t mark the word “exclusive” stories, which is already ten times through. It is not necessary to deceive audience! And if I write the word “exclusive”, I do understand, have never seen one. For example, the first interview after joining the presidential race Ksenia Sobchak gave it to us. I am trying to find a topic that will interest everyone from small to large. For this you need to know your audience and work up a sweat to make a really quality material. I’m glad we have the team operate as a single whole and understand each other perfectly.—
And what exclusive Andrei Malakhov, now and producer, will provide us with the following television season? By the way, how do you as a boss?
I will not reveal all the cards. As for my new position, my main task, I believe the creation of an effective team. Most of the staff who used to work on “Live”, has teamed up with those who came with me. Plus we have editors who made the program “the Secret to a million.” And at first it was how to marry Mercedes, Audi and BMW. But they need to listen to your team, understand what they want. Hold the tea together, talking. We work day and night, and if a person will feel lonely, find someone to talk to, it will greatly slow down the workflow. So I equipped the rest room, I think, for people who so much busy at work, it is very important.
The truth is that experts and guests you meet coffee, fresh pastries and even champagne?
We have a small art gallery there, and the red carpet leading into the Studio. It is clear that television has long ceased to be a dream. But the atmosphere still has value, and I always wanted people to have left pleasant memories.—
Well, the secrets of the future TV season you don’t want to reveal, then tell us what pleased you during the last month?
Usually our communication with our son is in the morning, but a couple of times I was not at home late at night and was even able to redeem. And, of course, pleased with the team’s game. Ratings during the match with Spain was fantastic! As for the numbers, we have something to strive for.
According to “MK”.