Would you buy cosmetics that advertise the guy? Surely, you’d first thought, but not the fact that would make the choice in favor of the purchase. But the beauty brand CoverGirl (“cover Girl”) believes the norm is the women’s beauty innovations involving young men.

The face of the new advertising was a 17-year-old makeup artist from new York James Charles.

Wide popularity guy gained thanks to the activity in the network. James has a YouTube channel and Instagram, where he often shares the results of his work, shows how to creates a particular make-up.

Incredible heights and the huge popularity of Charles was able to achieve in just a year of active promotion of the network.

James is confident that his work will be able to turn the idea of beauty: “I really hope that I can inspire people to learn how to use cosmetics. If 17-year-old random guy that can do it, you can.”

“I hope that my example will show that cosmetics can be used by everyone and anyone can succeed if you put enough work. Can’t wait to show you the new products of the brand, you will find something really cool,” added Charles in his Instagram.

What do you think about this? Not turning the world upside the head?