The first channel and Classmates summed up the results of the experiment

Первый канал и Одноклассники подвели итоги эксперимента
“New year’s eve on the First” entered TOP-5 the most popular TV events on 31 December 2017.

Первый канал и Одноклассники подвели итоги эксперимента

Vera Brezhnev and Konstantin Meladze

Photo: Maxim/the First channel

The first channel and social
network Odnoklassniki bring the first results of joint
experiment to update Christmas television broadcast,
affected as the composition of the participants and visual solution “New
the night on the Ground”. The result was a convincing ratings victory of the First
channel 31 December 2017 in all age groups of the Russian TV audience
younger than 60 years!

Last fall the First channel
and OK organized and held a free vote for the artists
which audience would like to see in the new year television. In
voting in the social network took part 1.3 million
people from Russia and other countries. Favorite artists supported by the people
all age groups, especially young audience OK. So,
more than half the votes given by users under the age of 35
years, including children and adolescents up to 18 years — to share their
had 10% of all votes.

Thirty artists who have become leaders in
voting was invited to participate in the festive shoot and some of them
debuted in the New year on the First. But even artists, whose participation in the
these shows, viewers have long been accustomed, gave this time a surprise. In
features Alla Pugacheva, who spoke with the Premier of the song “I fly” in the background
fantastically beautiful panoramas of Moscow.

For the first time, the First channel refused
from working in studios and film studios and almost
all the action moved outdoors. To work on the “new year’s night
The first” was involved in five film Directors (Andrei Sychev, Ilya Glazunov, Felix
Mikhailov, Alexey Golubev and Alexander Grishaev), each of which worked
in style.. In the shooting were involved in a lot
locations — Red square, Manezh square, the square in front of the theater and
The Central Department store, the Moscow river and CIP, Gorky Park, Museon Park, Zaryadye Park, skating rink,exhibition center,
Chistye Prudy, Tverskaya Boulevard, the high-rise hotel “Ukraine”, Patriarch’s bridge and
Dr.. for the First time the main setting for the television festival was the capital itself!
Directors and crew First tried to show the audience the winter
Moscow as no one had done before.

In
the result of “new year’s eve on the Ground” was included in the TOP 5 of the most popular essential
the events of 31 December 2017 in the audience under 60 years.

Ani Lorak

Photo: Maxim/the First channel