In America there took place the Week of Russian cinema.

Alexander Rodnyansky

Photo: Elizabeth Karpushkina

Alexander Rodnyansky and Pyotr Fyodorov presented in
Los Angeles film “Duelist” Director Alexey Mizgireva — with this
picture of the Week has kicked off the new Russian cinema, dedicated to domestic
pictures of 2016, organized by Roskino in partnership with the online theater
Tvzavr.ru.

International online cinema Tvzavr presented in the
the upscale ArcLight theater Hollywood app “Russian
movie”, the collection of which collected all of the tapes produced in Russia, from
the classics of cinema to movie premieres. For the convenience of users “Russian
movie” is presented worldwide on Smart TV and mobile devices, and
the website Ruskino.net.

Shows week of the new Russian cinema was held in prestigious theaters
ArcLight Hollywood, Laemmle, Monica Film Center, as well as in cinemas
The University of southern California USC and new York film Academy.
To get acquainted with the latest novelties of Russian of cinema came more
two thousand American and Russian viewers. They showed a tape selected
curators of the week movie, Ekaterina Mtsituridze and Alex ago:
“Duelist”, “Good boy”, “Cloth Union”,
“Zoology” and short films “the Kid” (dir. Vlad
Goats), “Father and boy” (dir. Evgeny Sinelnikov), “Brutus” (dir. Constantine
Pham). All tapes will be available to viewers worldwide in the app “Russian
movie.”

The audience was presented to show presentation application “Russkoe Kino”,
where each guest had a unique opportunity to test the service.
Abroad “Russian cinema” is available by subscription, rental and
the purchase of films. The subscription price is $4. The service includes more than
5000 films produced in Russia.

In addition,
at the New York Film Academy (NYFA, Los Angeles Campus)
and at the University of California (USC School of Cinematic ArtsComplex)
during the Russian film Week was organized by the marketing
campaign to promote the service “Russian cinema” at the international
market. CEO Tvzavr Marina Shurygina presented
the project, as well as read to students of the aforementioned universities lectures about the promotion
Russian cinema abroad.

“After the box office success of “Stalingrad” abroad — shared
producer and co-owner of Studio Art Pictures Fyodor Bondarchuk. We
pay special attention to the international markets. So our new project
“Attraction” we originally shoot with an eye not only on the Russian
hire that is important in itself, but also with understanding its international
potential. Presentation of the already mounted part of the picture in the United States
on the Week of Russian cinema in Los Angeles, for us, has a special
value. It will be followed by the negotiations in the framework of the American film market that
allow us to have feedback and with your potential buyer and
an audience.”

Photo: Press service