Hunting for fairy-tale creatures continues. Now on the pages of glossy magazines.

The games is gaining momentum. Its creators did what no one could before – infected pokemonmay entire world. Fantastic cartoon characters to catch the students and their parents, celebrities and politicians. Workers of the fashion industry too has not escaped the craze. On the advertising images of luxury brands close models, there was a picture of Pikachu, jigglypuff, Persian and meowth.

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Louis Vuitton, Gucci, Alexander Wang, Marc Jacobs, Prada is only a brief list of those who succumbed to pokemonmay. However, someone in fashion circles is sure: the pictures of cartoon advertising shots – only good move of the creators of the game.

Fashion critics have no doubt: funny “tadpoles” from cartoons from all over the world 15 years ago, will appear at fashion Weeks, which start in August in Paris, London and new York. But as they say, wait and see.