Ingrid Olerinsky and Konstantin Kryukov witnessed the merging of fashion and technology

Ингрид Олеринская и Константин Крюков стали свидетелями слияния моды и технологий
Popular artists were the guests at the party organized in honor of the presentation of the joint project of two famous brands.

Ингрид Олеринская и Константин Крюков стали свидетелями слияния моды и технологий

Ingrid Olerinsky

Photo: courtesy of the organizers of the event

Ингрид Олеринская и Константин Крюков стали свидетелями слияния моды и технологий

Konstantin Kryukov

Photo: courtesy of the organizers of the event

At the beginning of February was held on a secular cocktail party in honor of the launch of the collaboration the innovative brand IQOS & ALEXADER TEREKHOV. The evening was attended by many stars: Katherine Spitz and Konstantin Kryukov, Ingrid Olerinsky, lukeria Ilyashenko and Alexander Malenkov, Alexander Terekhov, Alexander Rogov, Nika Belotserkovskaya, Aglaia Tarasova, Yanina Studilina, and more. .

“Science and fashion found in the joint project of brands combining
innovative technologies, a real taste, flawless design and exquisite
ease. No scientific discovery, no fashion collection is impossible without
inspirations. Inspiration makes the heart beat faster, destroys
stereotypes and the freedom of expression,” reads the statement of the organizers of the event.

Ингрид Олеринская и Константин Крюков стали свидетелями слияния моды и технологий

Katherine Spitz

Photo: courtesy of the organizers of the event

Ингрид Олеринская и Константин Крюков стали свидетелями слияния моды и технологий

Nika Belotserkovskaya

Photo: courtesy of the organizers of the event

All the guests ‘ attention was riveted to the multimedia installation, which was the main highlight of the evening and revealed the essence of collaboration — in a stylish dress and suit from fashion brand was projected four print specially designed for the high-tech device, which can then be applied to it. Also for the device it will be possible to buy a case or a stylish t-shirt.

Ингрид Олеринская и Константин Крюков стали свидетелями слияния моды и технологий

The lukeria Ilyashenko and Alexander Malenkov

Photo: courtesy of the organizers of the event

Alexander Rogov

Photo: courtesy of the organizers of the event

Hostess Oksana Lavrenteva greeted guests an inspiring speech about fashion and technology, after which the visitors took a dip in the atmospheric showreel (demo video), voiced by Helen the She. For the main musical component of the evening was answered by a musical virtuoso neoclassical Nikola Melnikov, and the culmination of the evening was energetic set from one of the leading DJs of Russia.