Popular artists were the guests at the party organized in honor of the presentation of the joint project of two famous brands.
Ingrid Olerinsky
Photo: courtesy of the organizers of the event
Konstantin Kryukov
Photo: courtesy of the organizers of the event
At the beginning of February was held on a secular cocktail party in honor of the launch of the collaboration the innovative brand IQOS & ALEXADER TEREKHOV. The evening was attended by many stars: Katherine Spitz and Konstantin Kryukov, Ingrid Olerinsky, lukeria Ilyashenko and Alexander Malenkov, Alexander Terekhov, Alexander Rogov, Nika Belotserkovskaya, Aglaia Tarasova, Yanina Studilina, and more. .
“Science and fashion found in the joint project of brands combining
innovative technologies, a real taste, flawless design and exquisite
ease. No scientific discovery, no fashion collection is impossible without
inspirations. Inspiration makes the heart beat faster, destroys
stereotypes and the freedom of expression,” reads the statement of the organizers of the event.
Katherine Spitz
Photo: courtesy of the organizers of the event
Nika Belotserkovskaya
Photo: courtesy of the organizers of the event
All the guests ‘ attention was riveted to the multimedia installation, which was the main highlight of the evening and revealed the essence of collaboration — in a stylish dress and suit from fashion brand was projected four print specially designed for the high-tech device, which can then be applied to it. Also for the device it will be possible to buy a case or a stylish t-shirt.
The lukeria Ilyashenko and Alexander Malenkov
Photo: courtesy of the organizers of the event
Alexander Rogov
Photo: courtesy of the organizers of the event
Hostess Oksana Lavrenteva greeted guests an inspiring speech about fashion and technology, after which the visitors took a dip in the atmospheric showreel (demo video), voiced by Helen the She. For the main musical component of the evening was answered by a musical virtuoso neoclassical Nikola Melnikov, and the culmination of the evening was energetic set from one of the leading DJs of Russia.