Skater found a new use for sporting costumes of their team.
Ilya Averbukh has released a licensed collection of clothes
for sport and active leisure under the brand “Ice Stars”. While sports
costumes are sold exclusively in Sochi in the lobby of the ice Palace “iceberg”,
where they are available for viewers of the new ice show. “Romeo and
Juliet”, but in the autumn of stylish things you can buy in Moscow.
“At some time
understanding that we deserve their own recognizable image — shared with 7days.ru Ilya. — Using
personal brand I wanted to unite all those people who
work together with me. Sports equipment is very gentle
team spirit, gives extra motivation. I like the message
which promotes Mikhail Kusnirovich, for many years our ekipirovochniy
Olympic team: his company is one big happy family,
“As we are: not just a group of people United in one project, we —
family, members of which are focused on the same creative wave. Form
all liking guys wear it with pleasure. The collection includes
and working suits for training, and the costumes are “out”, vests, t-shirts. I think this is just the beginning, we will develop the collection
“We had planned to make just a single form for our team
working on the projects. And then I realized that I wanted to share
the moods that are created on the ice during our show, our viewers.
We wanted those bright, memorable emotions
get 2 hours of submission would not only photograph,
but and touch. And to pass on to children. Shared memories, unfortunately, are erased from
our memory, and details remain. For life!”