The winners short films will go the Cannes film festival and will receive prizes.

Nespresso has always shown a keen interest in the world of cinema. In addition, the brand is officially Hollywood actor and coffee connoisseur George Clooney, mark since 2007 – partner of the Cannes film festival, and this year for the first time became a partner of the 66th film festival Berlinale. New competition for aspiring film-makers Nespresso Talents 2016 – another way to support talented people who want to assert themselves in the sphere of cinema. The competition, launched on March 7, anyone can make a film lasting no more than three minutes in a vertical format and submit it to the international jury. The curator and inspirer of the project became an eminent playwright and Director Ivan Vyrypaev. In addition, the judicial Commission 2016 Nespresso Talents included key representatives of the film industry and the commercial Director Nespresso Worldwide Alfonso Gonzalez.

Why a vertical format? First of all, this is an experimental way of storytelling that breaks the traditional idea of “picture” in the frame. The innovative approach offers broad possibilities for creativity: familiar landscapes, traditional architecture and everyday moments captured on camera in a vertical format, allows the viewer to look at familiar things from a different angle. And this format is very convenient for viewing the screen of the smartphone.

If you feel the gift of the Director, are willing to reveal their identity and to try his hand in film, remove the film and send the application before April 10 on the website. We recommend you to read the more detailed rules and format requirements. From 11 to 24 April the jury will select 20 best works, and on 25 April announced the names of the Directors included in the short list. Then, everyone can vote for their favourite work in the Internet, influencing the jury’s decision in the selection of three winners. The ceremony of awarding the best of the best will be held may 12 in Cannes – three finalists will receive an invitation to the Cannes film festival and 6 000 euros. In addition, many will be special prizes from Nespresso.

To get acquainted with the closer vertical format and be inspired by the creativity will help the original roller. Look!