Famous football player became the face of Biotherm Homme.
Who, if not sexy, handsome father of four children to David Beckham to become the face of a popular brand? In the framework of the cooperation agreement, the symbol of English football is becoming an international face of Biotherm Homme.
“I expect great enthusiasm start working with Biotherm Homme. I’ve been thinking about creating a whole line of skin care, but the idea was embodied only after negotiations with Biotherm. Like me, they are focused on success, and very soon we will be able to offer fans of the brand fruit of our joint activities,” – said David Beckham.
“Cooperation Biotherm Homme and David Beckham is aimed at widening the category of skin care for men and should strengthen the company’s leading position in the market, – says David Rydlewski, the representative of the brand. — For the first time in the creation of the collection for skin care came from male – celebrity of such high rank. We are extremely proud of what David Beckham brought it to us to create their line of skin care, and we are pleased that he will provide updated line.
The plans of the brand and David to attract men to care for themselves. According to a recent survey conducted by People magazine, David Beckham was recognized as a world authority in the category of Sexiest Man Alive for their impressive achievements in sport, commitment to family values, as well as philanthropical activities within UNICEF.
We will remind that recently it became known that Victoria Beckham will be designing a collection of makeup Estée Lauder. This autumn we will see the fruits of the cooperation of one of the most influential in the world of beauty brands and Victoria.
In his own makeup Beckham prefers naturalness and minimalism, so we think that the collection should be filled with natural shades and delicate textures. At work and create a collection, fans can follow Instagram hashtag #VBxEsteeLauder.